超星 - 9.1 Basic Knowledge of Marketing - 查题吧

多选题

【多选题】What does "the 4 P’s" of marketing include?

A. product
B. price
C. promotion
D. place

多选题

【多选题】What does “Market Segmentation” include?

A. Geographic variables
B. Demographic variables
C. Psychographic variables
D. Product-use variables

判断题

【判断题】Nowadays, marketing is viewed as not much different from selling.

A. 对
B. 错

判断题

【判断题】Dividing a market into segments according to customers' needs, wants and other factors is called Market Segmentation.

A. 对
B. 错

判断题

【判断题】 The marketing concept focuses all the activities of the organization on satisfying customer needs by integrating these activities with marketing to accomplish the organization’s long-range objectives.

A. 对
B. 错

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