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A good business leader should be very friendly with the people working under him/ her.

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Although sales in 1999 reached a peak, this wan the worst period for sales in 199

&8226;Look at the statements below and at the five extracts from a newspaper article on the opposite page about people who have set up their own internet companies.
&8226;Which extract (A, B, C, D or E) does each statement 1-8 refer to？
&8226;For each statement (1-8), mark one letter (A, B, C, D or E) on your Answer Sheet.
&8226;You will need to use some of these letters more than once.
A
E-GAMES
John and Stephanie both wanted a complete career change. Selling children's games over the internet seemed a foolproof idea, but their biggest challenge was to secure financial backing. First they contacted numerous venture capitalists, but from the response of the few that would even talk to them, they realised they would get nowhere until they had spelt out in detail how they intended to turn their concept into reality. So the next step was to work with a group of start-up consultants, to devise a business plan making their expected revenue streams more precise.
B
SUREK
Sue and Derek's plan was to sell clothes over the internet. After a shaky start, leading to serious cash flow problems, which meant they occasionally had little to live on, they realised they would have to advertise much more seriously: on the internet, they used online marketing tools to the full to produce increases in traffic, and combined this with intensive publicity outside the internet. Within six months they had built a large customer database, at which stage it was necessary to begin looking for capital to build the business.
C
WONDERWEB
Two senior advertising executives, frustrated with the pace of change in an industry they felt was failing to take advantage of new media, Sally and Sue were keen to translate their advertising and marketing skills into an online environment. To their surprise, they found that many websites seemed to have been developed without taking any account of users' needs. Sure that the opportunity was ripe for a business with a strong marketing proposition, they started offering marketing services to other small online businesses.
D
SUPERGIFTS
Michael and Tony set up a company to sell up market gifts, such as glassware and porcelain, online. The niche market they have identified is professional and affluent, a group which their research revealed is increasingly internet literate, is looking for exceptional goods at the right price and has high service expectations. A low-level marketing campaign generated more than 2000 customers, with a high-value average order. The entire system from web order to delivery is proving to be highly successful, with all orders being fulfilled within the advertised five days without any returns or breakages.
E
ABBIE'S
The first phases of the company's growth have been funded through a mix of personal investment, foregone salaries and bank overdraft. The next phase will be crucial. Their biggest challenge will be to distinguish themselves from a plethora of competitive sites, most of which are spending far more than they are. To stand out from the crowd, Paul and Abbie are working to target and reach their audience better, and generate higher sales, but of necessity without increasing their budget. The company's total marketing vision will be the key to success.
These people have not paid themselves out of their company's income so far.

SECTION B ENGLISH TO CHINESE
Directions: Translate the following text into Chinese.
Of course, making sure it's as easy as possible for the media to get their material back to base is usually in the interest of the White House. It not only provides a transcript. of every presidential utterance and background information on every place he's visiting, it also invests a great deal of time and effort in what's known in the trade as "spinning". A steady stream of administration officials and foreign-policy experts circulates in the pressroom, seeking to cast the President's word in the best possible light. The spinners gravitate most readily towards the television networks and the most important American newspapers. It's not uncommon to see a correspondent composing a dispatch on a personal computer with a White House official at his or her side, should any extra advice or information be required.
Despite, or at times because of, such close attention, relations between the White House and its traveling press corps are seldom on an even keel for long. Ruffled feathers have to be smoothed and confrontations resolved. On such occasions, small gestures can make a big difference.

For this part, you are allowed 30 minutes to write a composition on the topic How to Use Your Brain. Your composition should be no less than 120 words. You should also base your composition on the outline(given in Chinese) below:
1. 要经常用脑子，否则会变迟钝。
2．脑子也要得到适当的休息。
3．如何休息大脑。