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M: Oh, but I don't have to see him. I'll just leave my teeth in his office and he can look at them when he had time. They are false teeth!
Q: What is Dr. Johnson？
(19)
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In 1993, Asa Briggs Candler bought the Coca-Cola Co. and registered Coca-Cola as a trademark.
听力原文：W: I really can' t stand the way Harry dominates the conversation all the time. If he's going to be at the party, I just won' t come.
M: I'm sorry you feel that way, but my wife insists that he come.
Q: Why is Harry being invited to the party？
(15)
The History of Coca-Cola
Today, the company's trademark is world-famous and its products average a staggering 400 million servings per day in more than 155 countries. It's a far cry from the humble beginnings of a hundred years ago when sales during the first year averaged a mere 13 drinks per day, and company profits totaled a paltry(微不足道的) ＄35.
The product is Coca-Cola and, according to legend, it began in a three-legged kettle in the back yard of Atlanta pharmacist Dr. John Styth Pemberton who carried a jug of his concoction(调和物)down the street to Jacob's pharmacy where it was sold at the soda fountain for 5 cents a glass. Frank Robinson, Pemberton's partner and bookkeeper thought two "Cs" would look good in advertising and penned "Coca-Cola" in the flowering script. so famous today.
It is significant that Pemberton spent almost twice as much money on advertising during the first years of operation as he made in profits, for the growth of Coke's popularity is as much due to the advertising and marketing strategy as it is to the quality of its product. The Coca-Cola Co. has been guided by the words of its former president, Robert Woodruff, who said that "advertising must move with the times." By continually monitoring changes in consumer attitudes and behavior, the Coca-Cola Co. has become a widely recognized leader in advertising.
Pemberton could not foresee the great future awaiting his soft drink and sold out. After a succession of owner-ship changes over a three-year period, Asa Briggs Candler bought the business and organized the Coca-Cola Co. into a Georgia corporation. In 1893, be registered Coca-Cola as a trademark.
Under Candler's leadership, the company began to grow quickly. In order to instigate(鼓动) a demand for the product, he spent heavily on advertising. Signs dotted the landscape from coast to coast and appeared on calendars, serving trays and other merchandizing items, urging people to drink Coke. Candler's campaign paid off.
By 1898, Americans were buying Coke everywhere in the United States as well as in Hawaii, Canada and Mexico.
Candler was a creative fellow at advertising, but showed little imagination in understanding the potential. Coke's sold throughout most of the United States for $1, which he never bothered to collect. Candler saw Coke primarily as a soda-fountain drink. But two farsighted businessmen from Chattanooga, Term, Benjamin Franklin Thomas and Joseph Brown Whitehead, understood the potential, and, for the unpaid dollar, bought a franchise (特许权，经销权) that became worth millions.
Their agreement with Candler began the franchising bottling sy.stem that still remains the foundation of the Coca-Cola Co.'s soft drink operations. Thomas and Whitehead sold the rights to bottle Coke to franchisers in every part of the country in return for the bottler's agreement to invest in the necessary resources and effort to make the franchise a success. During the following decade, 179 bottling plants went into operation.
In the early 20th century, Coke blazed(开壁道路) the advertising trail, developing innovative concepts that became accepted practices in the field. One of the most effective was the distribution and redemption of complimentary tickets, entitling the holder to a glass of Coke free at the soda fountain of a dispenser.
In 1909, the company flew a dirigible(飞船) over Washington, D.C., with a huge Coke sign on the side of it, a foreshadowing of aerial advertising. Coke also originated one of the nation's earliest animated signs. Standing 32 feet high and located along the Pennsylvania railroad line between Philadelphia and New York, it showed a young man drawing a glass of Coke from one of the crockery urns(陶罐) then used to dispense the beverage.
The bills for Coke's advertising campaign mounted. In 1893, the total stood at $12,395. It pa
Section A
Directions: In this section, you will hear 8 short conversations and 2 long conversations. At the end of each conversation, one or more questions will be asked about what was said. Both the conversation and the questions will be spoken only once. After each question there will be a pause. During the pause, you must read the four choices marked A, B, C and D, and decide which is the best answer.
听力原文：M: If the traffic wasn't held up for so long, I would have been to class by ten o'clock.
W: It's tm bad you didn't make it. The professor was looking for you all morning.
Q: What happened to the man？
(12)
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