超星 - U1单元测验 - 查题吧

单选题

When cash cows lose their appeal and move towards deterioration, then a ___________ policy may be pursued.

A. retrenchment
B. reduction
C. absence
D. paucity

单选题

The ________ department furnishes information on customer characteristics, sales transactions, and website visits.

A. customer service
B. sales
C. accounting
D. marketing

多选题

Promotional mix includes activities like:

A. public relations
B. advertising.
C. sales promotion
D. personal selling

多选题

Examples of areas typically considered as strengths and weaknesses include:

A. Human resources
B. Access to natural resources
C. Physical resources
D. Financial resources

判断题

McCarthy's theory is the only one adopted in describing marketing mix.

A. 对
B. 错

判断题

A product is a need for a problem.

A. 对
B. 错

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