超星 - Week 8 Quizzes

单选题

Which answer about reasons to go global is true?

A. Market Opportunity: Most target customers are outside home country
B. Customer Need: Target Customers are global
C. Vision: Leaders want to build a global company
D. Ability to Execute: leaders have unique global skills and networks
E. All of the above

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单选题

Which of these is NOT one of the criteria identified in the Go Global – Stay Local framework on slides 7 and 8?

A. Replicability: Gain scale advantages
B. Arbitrage: Leverage advantages in other countries
C. Brand Strategy: Building a global brand
D. Strategic Positioning: Preempting competitors
E. Diversification: Reduce risks of downturn in home market

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单选题

Which of the “Ability to Execute” criteria did Tom Kosnik lack when developing the Mandarin version of Gear Up to enter the market in China?

Ability to speak Mandarin
B. Deep experience from living and working in China
Credibility from attending a Chinese University
D. Endorsements from well-known Chinese business and political leaders
E. All of the above

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单选题

What additional criteria could be added to the Go Global-Stay Local Framework to make it more comprehensive?

A. Brand strategy: Building a global brand
B. Localization strategy: Changes in the product, service, and brand to meet the unique needs of a country market such as China, Brazil, or Germany
C. Target Cities Strategy: Identifying the top cities in each country to focus on when entering the market
D. Partnering Strategy: Selecting, building trust with and managing a portfolio of business partners in each country
E. All of the above

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单选题

Which Countries are Green (High Rank) on the Venture Capital and Private Equity Attractiveness Index (Slide 5)?

A. Brazil and Angola
B. Nicaragua and Syria
C. Ethiopia and Venezuela
D. Cambodia and Argentina
E. China and the US

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