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Advocates of the Coca-colonization thesis identify culture with the consumption of material goods. 62. The heart of a culture, however, involves language, religion, values, traditions, and customs. Drinking Coca-Cola does not make Russians think like Americans any more than eating sushi makes Americans think like Japanese. Throughout human history, fads and material goods have spread from one society to another without significantly altering the basic culture of the recipient society.Enthusiasms for various items of Chinese, Hindu, and other cultures have periodically swept the Western world, with no discernible lasting spillover. The argument that the spread of pop culture and consumer goods around the world represents the triumph of Western civilization depreciates the strength of other cultures while trivializing Western culture by identifying it with fatty foods, faded pants, and fizzy drinks. The essence of Western culture is the Magna Carta, not the Magna Mac.<br>The modernization argument is intellectually more serious than the Coca-colonization thesis, but equally flawed. 63. The tremendous expansion of scientific and engineering knowledge that occurred in the nineteenth century allowed humans to control and shape their environment in unprecedented ways. Modernization involves industrialization; urbanization; increasing levels of literacy, education, wealth, and social mobilization; and more complex and diverse occupational structures. It is a revolutionary process comparable to the shift from primitive to civilized societies that began in the valleys of the Tigris and Euphrates, the Nile, and the Indus about 5 000 B. C. 64.The attitudes, values, knowledge, and culture of people in a modern society differ greatly from those in a traditional society. As the first civilization to modernizer the West is the first to have fully acquired the culture of modernity. As other societies take on similar patterns of education, work, wealth, and class structure, the modernization argument runs, this Western culture will become the universal culture of the world.<br>(61)


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"The Child is Father of the Man," wrote the English poet William Wordsworth. 111. Adults today are as aware as Wordsworth of the importance of childhood experiences that a cherished and well-behaved child has a better chance of growing into a balanced, loving and law-abiding adult than an unloved one. The Children Act of 1989, created to give children much-needed protection against abuse, in the process legalized the ideology: the child comes first.<br>112. But while the nurturing of self-esteem in children is now accepted as a requisite of their development, the social and economic demands on over-worked, harassed parents often prevent them from putting this theory into practice where it matters most in the home. Indeed, much of the time it seems that parents themselves are suffering a crisis of self-esteem.<br>Reports show that teenagers are increasingly obese and slothful. They watch on average between four and six hours of television a day. 113. No longer subject to the discipline of the evening family meal-the cradle of manners and civil behavior-one in three people eats his or her dinner in front of the television. The fashion industry is increasingly targeting guilty parents and their demanding children; it is not uncommon to see children wearing designer jeans and the latest trainers that they will soon grow out of.<br>114. Pre-Christmas toy advertising is designed to strike terror into the hearts of parents and make their children even more demanding and greedy. Every office in the land harbors parents who are exasperated especially by boys who are arrogant, rude, boastful and undisciplined. 115. Many parents are too guilt-ridden or too bewildered by conflicting child rearing advice to do anything other than wring their hands with worry. The language of civil rights has entered childhood. Children as young as six are now so keenly aware of their "rights" that they freely complain of "unfair" treatment by their elders.<br>(111)


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Computers enable enormous quantities of information to be stored, retrieved, and transmitted at great speed on a scale not possible before. 2. This is all very well, but it has serious implications for data security and personal privacy because computers are inherently insecure. The recent activities of hackers and data thieves in the United States, Germany, and Britain have shown how all-too-easy it still is to break into even the most sophisticated financial and military systems. The list of scams perpetrated by the new breed of high-tech criminals, ranging from fraud in airline-ticket reservations to the reprogramming of the chips inside mobile phones, is growing daily.<br>Computers systems are often incredibly complex--so complex, in fact, that they are not always understood even by their creators (although few are willing to admit it). This often makes them completely unmanageable. Unmanageable complexity, can result in massive foul-ups or spectacular budget "runaways." For example, Jeffrey Rothfeder in Business Week reports that Bank of America in 1988 had to abandon a $20-million computer system after spending five years and a further $60 million trying to make it work. Allstate Insurance saw the cost of its new system rise from $8 million to a staggering $100 million and estimated completion was delayed from 1987 to 1993. Moreover, the problem seems to be getting worse: in 1988 the American Arbitration Association took on 190 computer disputes, most of which involved defective systems. The claims totaled $200 million--up from only $31 million in 1984.<br>3. Complexity can also result in disaster: no computer is 100 percent guaranteed because it is virtually impossible to anticipate all sorts of critical applications, such as saving lives, flying aircraft, running nuclear power stations, transferring vast sums of money, and controlling missile systems--sometimes with tragic consequences. For example, between 1982 and 1987, some twenty-two servicemen died in five separate crashes of the United States Air Force's sophisticated Blackhawk helicopter before the problem was traced to its computer-based "fly-by-wire" system. At least two people died after receiving overdoses of radiation emitted by the computerized Therac 25 X-ray machines, and there are many other examples of fatal computer-based foul-ups.<br>Popular areas for less life-threatening computer malfunctions include telephone billing and telephone switching software, and bank-teller machines, electronic funds-transfer systems, and motor-vehicle license data bases. Although computers have often taken the "blame" on these occasions, the ultimate cause of failure in most cases is, in fact, human error.<br>Every new technology creates new problems as well as new benefits for society, and computers are no exception. 4. But digital computers have rendered society especially vulnerable to hardware and software malfunctions. Sometimes industrial robots go crazy, while heart pacemakers and automatic garage door openers are rendered useless by electromagnetic radiation or "electronic smog" emitted from point-of-sale terminals, personal computers, and video games. Automated teller machines (ATMs) and pumps at gas stations are closed down because of unforeseen software snafus.<br>The cost of all this downtime is huge. 5. For example, it has


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【S1】Homes could start been connected to the Internet through electrical outlets. 【S2】 In this way, consumers and business may find easier to make cheaper telephone calls under new rules that the Federal Communications Commission began preparing on Thursday. 【S3】 Taking together, the new rules could profoundly affect the architecture of the Internet and the services it provides. 【S4】 They also have enormous implications for consumers, the telephone and energy industries, equipment manufacturers. Michael K. Powell, the F. C. C. chairman, and his two Republican colleagues on the five-member commission said that 【S5】 a 4-to-1 vote on Thursday to allow a small company providing computer-to-computer phone connections to operate in different rules from ordinary phone companies, would ultimately transform. the telecommunications industry and the Internet.【S6】 "This is a reflecting of the commission's commitment to bring tomorrow's technology to consumers today," said Mr. Powell. He added that 【S7】the rules goveming the new phone services sought to make them as wide available as e-mail,【S8】 and possibly much less expensive than traditional phones, and given their lower regulatory costs. At the same time, 【S9】 once while the rules allowing delivery of the Internet through power lines are completed, 【S10】 companies could provide consumers with the ability to plug their modems directly into wall sockets, just like they do with a toaster, or a desk lamp.<br>【S1】


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Aesthetics is broader in scope than the philosophy of art, which comprises one of its branches.【21】It deals not only with the nature and value of the arts but also with responses to natural objects that find expressions in the language of the beautiful and the ugly.【22】A problem is encountered in the outset, however, for terms such as beautiful and ugly seem too vague in their application.【23】Almost anything might be seen as beautiful by someone or from some point of view; and different people apply the word to quite disparate objects for reasons that often seem having little or nothing in common.【24】It may be that there is some single underlying believe that motivates all of their judgments.【25】It may also be, however, that the term beautiful has no sense except as the expression of an attitude, which is in return attached by different people to quite different state of affairs.<br>【26】Moreover, in spite of the emphasis lay by philosophers on the terms beautiful and ugly, it is far from evident that they are the most important or most useful either in the discussion and criticism of art or in the description of that which appeals to us in nature.【27】Conveying what is significant in a poem, we might use such terms as ironical, moving, expressive, balanced, and harmonious.【28】Likewise, in describing a favorite stretch of countryside, we may find more useful for peaceful, soft, atmospheric, harsh, and evocative, than for beautiful.【29】The least that should be said is that beautiful belongs to a class of terms from that it has been chosen as much for convenience' sake as for any other things.【30】After all, then, how should a philosopher study in order to understand such idea as beauty and taste?<br>(21)


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