题目内容

A(n) ________ is a person who identifies a need or desire, makes a purchase, and then disposes of a product.

A. marketer
B. consumer
C. influencer
D. content generator

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Which of the following is the study of the processes involved when individuals or groups select, purchase, use, or dispose of products, services, ideas, or experiences to satisfy needs and desires?

A. Lifestyle marketing
B. Role theory
Consumer behavior
D. Marketing research

Which term refers to the bond between product and consumer that is difficult for competitors to break?

A. Brand loyalty
B. Custom
C. Patronage
D. Relationship

Which of the following is NOT considered a demographic?

A. Sex
B. Income
C. Lifestyle
D. Occupation

Psychographics are used to measure ________.

A. social class
B. income
C. demographics
D. lifestyles