题目内容

Which of the following is the study of the processes involved when individuals or groups select, purchase, use, or dispose of products, services, ideas, or experiences to satisfy needs and desires?

A. Lifestyle marketing
B. Role theory
Consumer behavior
D. Marketing research

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Which term refers to the bond between product and consumer that is difficult for competitors to break?

A. Brand loyalty
B. Custom
C. Patronage
D. Relationship

Which of the following is NOT considered a demographic?

A. Sex
B. Income
C. Lifestyle
D. Occupation

Psychographics are used to measure ________.

A. social class
B. income
C. demographics
D. lifestyles

Which marketing philosophy emphasizes interacting with customers on a regular basis and giving them reasons to maintain a bond with a company's brands over time?

A. Differentiated marketing
B. Global marketing
C. Social marketing
D. Relationship marketing