题目内容

The phrase "On the downside"(Paragraph 4) denotes

A. in an advantageous aspect.
B. in a downward direction.
C. in a disadvantageous aspect.
D. on a downward path.

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Part A
Directions: Read the following four texts. Answer the questions below each text by choosing A, B, C or D. (40 points)
One key answer to the problem of finding and keeping customers—and turning their good will into sales—is having good customer relationship management (CRM). CRM's goal is to create a cooperation among sales, marketing, and customer-service activities within an organization in order to obtain and retain customers. CRM on the Internet—e-CRM—uses Web technology to create such a cooperation.
E-CRM means different things to different companies. Some enter e-CRM through traditional contact-management and sales-force automation software from such vendors as Gold Mine Software Corp. or Interact Commerce Corp. Many companies see e-CRM as a natural extension of their call centers. In an ideal system, historical information, such as customers' buying preferences, or circumstantial information, such as customer-contract volumes, can launch actions and data screens. Finally, companies with corporate enterprise resource planning (ERP) systems see e-CRM as a natural part of computer-facilitated management.
You don't need to begin on a grand scale; you can take small steps toward a comprehensive e-CRM system with experienced contact management companies such as Commence Corp. Gold Mine Software Corp., Interact Commerce Corp., and Multiactive Software. GoldMine 5.0 is aimed at teams of 1 to 50 users who want to track, refer, and act on telephone and e-mail contacts from customers. The users needn't reside on a local network to coordinate an action. All each user needs is an IP address. Gold Mine Front Office offers templates for specific industries; these define roles and relationships and include rules for workflow processes. Similarly, Interact Commerce Corp. has a multi-layer product family, including ACT2000 and SalesLogix2000. Each can integrate the activities of sales, marketing, and support teams.
Smaller organizations can also take advantage of the services of dot-com companies such as salesforce.com and UpShot.com, which focus primarily on sales-force automation. These companies will put your basic e-CRM services online for under $50 per user per month. On the downside, you don't get much customization or integration.
Some e-CRM companies have fewer options, and often concentrate on vertical markets. Janna Systems, for example, specializes in e-CRM solutions for the financial services industry. Some companies, such as eGain Communications Corp. and Talisma Corp. specialize in e-mail based CRM and offer both hosted and online services. Socrates Technologies Corp. takes the online ASP approach and offers the SalesLogix2000 suite on the Web along with other e-business applications.
In the opening paragraph, the author introduces his topic by

A. posing a contrast.
B. making a comparison.
C. explaining a term.
D. defining an invention.

Keasey's findings support the conclusion about six-year-old children that

A. they do not understand the concept of public duty.
B. they have the ability to make autonomous moral judgments.
C. they regard moral absolutism as a threat to their moral autonomy.
D. they accept moral judgments made by their peers more easily than do older children.

According to the passage, truth

A. is often found by chance.
B. has little effect on people's life.
C. will never be changed since it is found.
D. may be changed as more and more information about the earth is gathered.

To which of the following statements would the author most likely agree?

A. GoldMine Software Corp. is a model of successful e-CRM.
B. ERP is more advanced than e-CRM which is commonplace in computer-facilitated management.
C. To get the service from experienced companies, you need your own IP and an accessible local network.
D. ACT2000 is an e-CRM software with the function of integrating sales, marketing and customer support.

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