题目内容

Which term refers to the bond between product and consumer that is difficult for competitors to break?

A. Brand loyalty
B. Custom
C. Patronage
D. Relationship

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Which of the following is NOT considered a demographic?

A. Sex
B. Income
C. Lifestyle
D. Occupation

Psychographics are used to measure ________.

A. social class
B. income
C. demographics
D. lifestyles

Which marketing philosophy emphasizes interacting with customers on a regular basis and giving them reasons to maintain a bond with a company's brands over time?

A. Differentiated marketing
B. Global marketing
C. Social marketing
D. Relationship marketing

Music, movies, sports, and books are part of ________.

A. consumer marketing
B. popular culture
C. lifestyles
D. in-your-face marketing