题目内容
BMW's "The ultimate driving machine," American Express' "Don't leave home without it," New York Times' "All the news that's fit to print," and AT&T's "Reach out and touch someone" are all examples of brand ________.
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Brand mantras typically are designed to capture the brand's points-of-________, that is, what is unique about the brand.
________ is a company's ability to perform in one or more ways that competitors cannot or will not match.
Singapore Airlines is well regarded in large part because of the excellence of its flight attendants. This is an example of ________ differentiation.
早期在弗朗西斯·培根等人将reason一词用于英语时，其可能存在的替换的词语包括（）。
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