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脑死亡标准的出现是因为现代医学证明,大脑才是决定人之生死的最重要器官。
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A brand ________ is a translation of the brand mantra that attempts to creatively engage consumers and others external to the company.
BMW's "The ultimate driving machine," American Express' "Don't leave home without it," New York Times' "All the news that's fit to print," and AT&T's "Reach out and touch someone" are all examples of brand ________.
Brand mantras typically are designed to capture the brand's points-of-________, that is, what is unique about the brand.
________ is a company's ability to perform in one or more ways that competitors cannot or will not match.
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