As it turned out, what customer group did MINDSTORMS catch attention of?
A. Kids.
B. Techies.
C. Netizens.
D. Computer hackers.
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What measures did LEGO introduce to keep fans involved and connected to one another?
A. The company invites LEGO enthusiasts to pay a biannual visit to its facility.
B. The company delivers LEGO toys to enthusiasts who build virtual LEGO worlds online
C. The company organizes a tour for LEGO lovers to be introduced to its senior management.
D. LEGOfactory.com allows visitors to create a LEGO universe and offers online games involving LEGO characters.
Who contributed to the improvement of Robot of MINDSTORMS?
A. MIT researchers.
B. LEGO developers.
C. A passionate LEGO user.
D. A select group of LEGO enthusiasts.
Which of the following is NOT the considerable benefits MINDSTORMS has brought to LEGO?
A. It gave rise to LEGO’s real turnaround.
B. It allowed LEGO to return to what is was originally built to live.
C. It dispersed all of the LEGO’s risks resulting from a range of innovative initiatives.
D. It adapted LEGO to a new consumer age by reinterpreting its ideals of inspiring creative play.
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