primary buying motives cause a customer to select one type, kind, or class of merchandise or service rather than another.
A. items
B. things
C. commodities
D. articles
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The primary reason for the purchase of the air conditioner is to remove pollen from the air...
A. setup
B. installation
C. selling
D. buying
The primary reason is to remove pollen from the air in order to give relief from the symptoms of hay fever.
A. influence
B. effect
C. changes in body
D. changes in feeling
There are many reasons for selecting one item over another: color, style, price quality, versatility, convenience, durability...
A. multi-uses
B. good appearance
C. value
D. usefulness
For example, a customer interested in a new vacuum cleaner may rationalize that the old one is no longer effective.
A. think
B. judge
C. find a reason
D. justify the purchase by thinking