There are many reasons for selecting one item over another: color, style, price quality, versatility, convenience, durability...
A. multi-uses
B. good appearance
C. value
D. usefulness
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For example, a customer interested in a new vacuum cleaner may rationalize that the old one is no longer effective.
A. think
B. judge
C. find a reason
D. justify the purchase by thinking
This motive may be strong enough to keep the customer from selecting another class of goods, such as a disposable blade razor.
A. a blade razor that can be used many times
B. a blade razor that is used once and then thrown away
C. a blade razor that can be adjusted freely
D. a razor whose blade can be replaced
Customers often act on impulse.
A. immediately
B. promptly
C. without planning in advance
D. after careful consideration
The salesperson who is selling to a customer with a strong conviction toward the product must have extensive product knowledge.
A. doubt
B. belief
C. feeling
D. suspicion