Which of the following is NOT a stage of the consumption process?
A. Desire
B. Pre-purchase
C. Purchase
D. Post-purchase
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When a transaction occurs between two or more organizations or people who give and receive something of value, an exchange has taken place.
A. 对
B. 错
The fact that people often buy products not for what the products do but for what they mean implies that a product's basic function is unimportant.
A. 对
B. 错
Popular culture is both a product of marketing and an inspiration for marketing.
A. 对
B. 错
Texting back and forth with a friend is an example of asynchronous interaction.
A. 对
B. 错