What activities are involved in the customer development model?
A. Customer discovery
B. Customer validation
Customer creation
D. Company building
E. All of the above
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What should you NOT do during the customer discovery phase of customer development?
A. Get out of the building to meet with customers
B. Observe the customers to determine their pain or problem
C. Show the customers a prototype of your new product
D. Ask customers questions to better understand their pain
E. Listening with your eyes
What should you do during the customer validation phase of customer development?
A. Develop a prototype of your new product
B. Show he prototype to the customers to get their feedback
C. Iterate rapidly showing prototype after prototype to customers
D. Create a Minimum Viable Product (MVP)
E. All of the above
What happens during the customer creation phase of customer development?
A. Customers buy the new product
B. You enter information about customers into a customer database
C. You establish a Customer Relationship Management system (CRM)
D. You create personas of different types of customers
E. You create models of customer buying behavior
What takes place during the company building phase of customer development?
A. You raise capital to scale the business
B. You recruit new employees to support the growth of the company
C. You establish systems and policies that support the growth of the company
D. You eliminate risks that the new product will fail
E. You sell the new product to large numbers of customers
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