题目内容

Music, movies, sports, and books are part of ________.

A. consumer marketing
B. popular culture
C. lifestyles
D. in-your-face marketing

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When a product is part of a user's daily routine the user is said to have a(n) ________ type of relationship with the product.

A. self-concept attachment
B. nostalgic attachment
C. interdependence
D. love

People buy products for ________.

A. what they do
B. what they mean
C. the role the product plays in the consumer's life
D. All of the above

Which of the following is NOT a stage of the consumption process?

A. Desire
B. Pre-purchase
C. Purchase
D. Post-purchase

When a transaction occurs between two or more organizations or people who give and receive something of value, an exchange has taken place.

A. 对
B. 错

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