Identify the five strategies employed by successful companies to improve the value of their customer base. (How do winning companies do to improve their customer value?)

What are the measurement techniques for monitoring satisfaction?

Customer-Perceived Value(CPV)

Loyalty

Satisfaction

A Profitable Customer

In the modern customer-oriented organizational chart, which of the following is considered to be at the top of the organizational pyramid?

A. sales
B. top management
C. front-line people
D. customers
E. middle management

In a modern customer-oriented organization chart, the ________ of an organization immediately follow the customer segment.

A. top management
B. marketing department
C. middle management
D. frontline people
E. lower management

________ can be defined as a deeply held commitment to rebuy or repatronize a preferred product or service in the future despite situational influences and marketing efforts having the potential to cause switching behavior.

A. Value proposition
B. Loyalty
C. Satisfaction
D. Respect
E. Customer value

Sammy's is a fast food chain that offers burgers, sandwiches, and shakes. It focuses its marketing efforts on all the experiences the customers will have on the way to obtaining their food order and eating it. Hence, Sammy's is focusing its marketing efforts on its ________ system.

A. horizontal marketing
B. cost versus benefit
C. consumption
D. marketing channel
E. value delivery