
- 物理文件的组织方式是由______确定的。
- 进程P1,P2和P3单独执行时间分别为10min、15min和20min,其中处理机占用时间分别为2min、3min 和12min。如果采用多道程序设计技术使其并发,并假设处理机的利用率可以达到60%,加上系统开销5分,那么并发使得计算机系统的效率提高了______。
- 在一个16位的总线系统中,若时钟频率为100MHz,总线周期为5个时钟周期传输一个字,则总线带宽是______MB/s。
- 在微程序控制器设计中,假设微命令采用最短编码法,需产生n种微操作,则微命令控制字段要设置的位数是______。
- 设存储器容量为32字,字长64位,模块数m=4,存储周期T=200ns,数据总线宽度为64位,总线传送周期T=50ns。用交叉方式进行组织,交叉存储器的带宽是______。
- 请求分页存储管理方案中,如果所需的页面不在内存中,则产生缺页中断,它属于______。
- 假设某计算机系统采用32位单字长指令,地址码为12位,如果定义了250条二地址指令,那么还可以有______条单地址指令。
- 关于临界区问题(critical section problem)是一个算法(假设只有进程P0和P1可能进入该临界区),算法如下(i为0或1),该算法______。 repeat retry:if(turn≠-1)turn:=i; if(turn≠i) go to retry; turn:=-1; critical section(临界区) turn=0; remainder section(其他区域) until false;
- 进程创建的时候,不需要做的是______。
- 用链接方式存储的队列,在进行删除运算时,下列说法正确的是______。
- 已知磁道转速为360r/min,假设寻道时间为10~40ms,若在一个磁道上写入4096B的数据,平均需要______。
- 在CSMA/CD协议中,下列指标与冲突时间没有关系的是______。
- 痰饮、悬饮、支饮、溢饮四者当如何鉴别
- 已知完全二叉树的第9层有240个结点,则整个完全二叉树有______个结点。
- 已知一棵有2011个结点的树,其叶子结点个数是116,该树对应的二叉树中无右孩结点个数是______。
- 变址寻址与相对寻址的共同特点是______。
- 已知单个存储体的存储周期为110ns,总线传输周期为10ns,则当采用低位交叉编址的多模块存储器时,存储体数应______。
- 下列______单链表最适合用作队列的存储方式。
- 已知主机A的主频为40MHz,现在用这台主机运行一组标准测试程序A,A中包含的各种指令和响应所需要的时间如下表所示:指令类型CPI指令混合比(%)算术和逻辑160访问高速缓存218转移412访问高速缓存失效810请回答以下问题: 求主机的MIPS。
- 湿病的治法及其机理是什么
- 以下算法中加下划线语句的执行次数为______。 int m=0,i,j; for(i=1;i<=n;i++) for(j=1;j<=2*i;j++) m++;
- 设将n(n,1)个整数存放到一维数组R中,试设计一个在时间和空间两方面尽可能有效的算法,将R中保有的序列循环左移P(0<P<n)个位置,即将R中的数据由(X1,X2,…,Xn)变换为(Xp,Xp+1,…,Xn,X1,…,Xp-1)[要求] 给出算法的基本设计思想。
- 社区矫正对象邢燕十年前因贩卖海洛因被判入狱,于最近刑满出狱。十年的铁窗生活让她对周围环境感到既陌生又不适,每每走在小区中总感觉周围的人对她投来异样的、鄙视的目光,因此她也不愿与别人交往。有一天,她到某部门申请办理劳动手册,工作人员告诉她由于她的材料不齐全无法办理,她觉得是工作人员在为难她,顿生火气,破口大骂工作人员,甚至当场将申请表撕毁。社会工作者姜丽了解到该情况后对邢燕做了个案辅导,帮助邢燕认识到她的冲动行为反映出她的自卑心理。经过多次沟通,邢燕逐渐调整了自我认识,并能理性地处理生活中出现的棘手问题。这里社会工作者姜丽进行的个案辅导是以( )理论为基础的。
- 《人民警察法》第2条第1款规定:“人民警察的任务是维护国家安全,维护社会治安秩序,保护公民的人身安全、人身自由和合法财产,保护公共财产,防止、制止和惩治违法犯罪活动。”上述规定是对人民警察( )规定的重要阐述。
- In this section there are four passages followed by questions or unfinished statements, each with four suggested answers marked [ A ] , [ B 1 , [CJ , and [ D ]. Choose the one that you think is the best answer. Mark your answers on your ANSWER SHEET.TEXT A It is possible for students to obtain advanced degree in English while knowing little or nothing about traditional scholarly methods. The consequences of this neglect of traditional scholarship are particularly unfortunate for the study of women writers. If the canon the list of authors whose works are most widely taught—is ever to include more women, scholars must be well trained in historical scholarship and textual editing. Scholars who do not know how to read early manuscripts, locate rare hooks, establish a sequence of editions, and so on are lacking in crucial tools for revising the canon. To address such concerns, an experimental version of the traditional scholarly methods course was de signed to raise students’ consciousness about the usefulness of traditional learning for any modern critic or theorist. To minimize the artificial aspects of the conventional course, the usual procedure of assigning a large number of small problems drawn from the entire range of historical periods was abandoned, though this procedure has the obvious advantage of at least superficially familiarizing students with a wide range of reference sources①. Instead students were engaged in a collective effort to do original work on a neglected eighteenth century writer, Elizabeth Griffith, to give them an authentic experience of literary scholarship and to inspire them to take responsibility for the quality of their own work. Griffith’s work presented a number of advantages for this particular pedagogical purpose. First, the body of extant scholarship on Griffith was so tiny that it could be all read in a day, thus students spent little time and effort mastering the literature and had a clear field for their own discoveries. Griffith’s play—The Platonic Wife exists in three visions, enough to provide i]lustrations of editorial issues but not too many for beginning students to manage. In addition, because Griffith was successful in the eighteenth century, as her continued productivity and favorable reviews demonstrate, her exclusion from the canon and virtual disappearance from literary history also helped raise issues concerning the current canon. The range of Griffith’s work meant that each student could become the world’s leading authority on a particular Griffith text. For example, a student studying Griffith’s Wife in the Right obtained a first edition of the play and studied it for some weeks. This student was suitably shocked and outraged to find its title trans formed into A Wife in the Night in Watt’s Bibliotheca Britannica. Such experiences, inevitable and common in working on a writer to whom so little attention has been paid serve to vaccinate the student—I hope for a lifetime—against credulous use of reference sources②. What is the function of the last paragraph in relation to the passage as a whole
- TEXT B Cultural norms so completely surround people, so permeate thought and action, that we never recognize the assumptions on which their lives and their sanity rest. As one observer put it, if birds were suddenly endowed with scientific curiosity they might examine many things, but the sky itself would be overlooked as a suitable subject; if fish were to become curious about the world, it would never occur to them to begin by investigating water①. For birds and fish would take the sky and sea for granted, unaware of their profound influence because they comprise the medium for every fact. Human beings, in a similarly way, occupy a symbolic universe governed by codes that are unconsciously acquired and automatically employed. So much so that they rarely notice that the ways they interpret and talk about events are distinctively different from the ways people conduct their affairs in other cultures. As long as people remain blind to the sources of their meanings, they are imprisoned within them. These cultural frames of reference are no less confining simply because they cannot be seen or touched. Whether it is an individual neurosis that keeps an individual out of contact with his neighbors, or a collective neurosis that separates neighbors of different cultures, both are forms of blindness that limit what can be experienced and what can be learned from others②. It would seem that everywhere people would desire to break out of the boundaries of their own experiential worlds. Their ability to react sensitively to a wider spectrum of events and peoples requires an overcoming of such cultural parochialism. But, in fact, few attain this broader vision. Some, of course, have little opportunity for wider cultural experience, though this condition should change as the movement of people accelerates. Others do not try to widen their experience because they prefer the old and familiar, seek from their affairs only further confirmation of the correctness of their own values. Still others recoil from such experiences because they feel it dangerous to probe too deeply into the personal or cultural unconscious. Expo sure may reveal how tenuous and arbitrary many cultural norms are; such exposure might force people to ac quire new bases for interpreting events. And even for the many who do seek actively to enlarge the variety of human beings with whom they are capable of communicating there are still difficulties. Cultural myopia persists not merely because of inertia and habit, but chiefly because it is so difficult to overcome. One acquires a personality and a culture in childhood, long before he is capable of comprehending either of them. To survive, each person masters the perceptual orientations, cognitive biases, and communicative habits of his own culture. But once mastered, objective assessment of these same processes is awkward since the same mechanisms that are being evaluated must be used in making the evaluations. Which of the following statements is TRUE according to the passage
- TEXT B Cultural norms so completely surround people, so permeate thought and action, that we never recognize the assumptions on which their lives and their sanity rest. As one observer put it, if birds were suddenly endowed with scientific curiosity they might examine many things, but the sky itself would be overlooked as a suitable subject; if fish were to become curious about the world, it would never occur to them to begin by investigating water①. For birds and fish would take the sky and sea for granted, unaware of their profound influence because they comprise the medium for every fact. Human beings, in a similarly way, occupy a symbolic universe governed by codes that are unconsciously acquired and automatically employed. So much so that they rarely notice that the ways they interpret and talk about events are distinctively different from the ways people conduct their affairs in other cultures. As long as people remain blind to the sources of their meanings, they are imprisoned within them. These cultural frames of reference are no less confining simply because they cannot be seen or touched. Whether it is an individual neurosis that keeps an individual out of contact with his neighbors, or a collective neurosis that separates neighbors of different cultures, both are forms of blindness that limit what can be experienced and what can be learned from others②. It would seem that everywhere people would desire to break out of the boundaries of their own experiential worlds. Their ability to react sensitively to a wider spectrum of events and peoples requires an overcoming of such cultural parochialism. But, in fact, few attain this broader vision. Some, of course, have little opportunity for wider cultural experience, though this condition should change as the movement of people accelerates. Others do not try to widen their experience because they prefer the old and familiar, seek from their affairs only further confirmation of the correctness of their own values. Still others recoil from such experiences because they feel it dangerous to probe too deeply into the personal or cultural unconscious. Expo sure may reveal how tenuous and arbitrary many cultural norms are; such exposure might force people to ac quire new bases for interpreting events. And even for the many who do seek actively to enlarge the variety of human beings with whom they are capable of communicating there are still difficulties. Cultural myopia persists not merely because of inertia and habit, but chiefly because it is so difficult to overcome. One acquires a personality and a culture in childhood, long before he is capable of comprehending either of them. To survive, each person masters the perceptual orientations, cognitive biases, and communicative habits of his own culture. But once mastered, objective assessment of these same processes is awkward since the same mechanisms that are being evaluated must be used in making the evaluations. It can be inferred from the last two paragraphs that ______.
- In this section there are four passages followed by questions or unfinished statements, each with four suggested answers marked [ A ] , [ B 1 , [CJ , and [ D ]. Choose the one that you think is the best answer. Mark your answers on your ANSWER SHEET.TEXT A It is possible for students to obtain advanced degree in English while knowing little or nothing about traditional scholarly methods. The consequences of this neglect of traditional scholarship are particularly unfortunate for the study of women writers. If the canon the list of authors whose works are most widely taught—is ever to include more women, scholars must be well trained in historical scholarship and textual editing. Scholars who do not know how to read early manuscripts, locate rare hooks, establish a sequence of editions, and so on are lacking in crucial tools for revising the canon. To address such concerns, an experimental version of the traditional scholarly methods course was de signed to raise students’ consciousness about the usefulness of traditional learning for any modern critic or theorist. To minimize the artificial aspects of the conventional course, the usual procedure of assigning a large number of small problems drawn from the entire range of historical periods was abandoned, though this procedure has the obvious advantage of at least superficially familiarizing students with a wide range of reference sources①. Instead students were engaged in a collective effort to do original work on a neglected eighteenth century writer, Elizabeth Griffith, to give them an authentic experience of literary scholarship and to inspire them to take responsibility for the quality of their own work. Griffith’s work presented a number of advantages for this particular pedagogical purpose. First, the body of extant scholarship on Griffith was so tiny that it could be all read in a day, thus students spent little time and effort mastering the literature and had a clear field for their own discoveries. Griffith’s play—The Platonic Wife exists in three visions, enough to provide i]lustrations of editorial issues but not too many for beginning students to manage. In addition, because Griffith was successful in the eighteenth century, as her continued productivity and favorable reviews demonstrate, her exclusion from the canon and virtual disappearance from literary history also helped raise issues concerning the current canon. The range of Griffith’s work meant that each student could become the world’s leading authority on a particular Griffith text. For example, a student studying Griffith’s Wife in the Right obtained a first edition of the play and studied it for some weeks. This student was suitably shocked and outraged to find its title trans formed into A Wife in the Night in Watt’s Bibliotheca Britannica. Such experiences, inevitable and common in working on a writer to whom so little attention has been paid serve to vaccinate the student—I hope for a lifetime—against credulous use of reference sources②. The "particular pedagogical purpose" mentioned in Paragraph 3 is to ______.
- TEXT B Cultural norms so completely surround people, so permeate thought and action, that we never recognize the assumptions on which their lives and their sanity rest. As one observer put it, if birds were suddenly endowed with scientific curiosity they might examine many things, but the sky itself would be overlooked as a suitable subject; if fish were to become curious about the world, it would never occur to them to begin by investigating water①. For birds and fish would take the sky and sea for granted, unaware of their profound influence because they comprise the medium for every fact. Human beings, in a similarly way, occupy a symbolic universe governed by codes that are unconsciously acquired and automatically employed. So much so that they rarely notice that the ways they interpret and talk about events are distinctively different from the ways people conduct their affairs in other cultures. As long as people remain blind to the sources of their meanings, they are imprisoned within them. These cultural frames of reference are no less confining simply because they cannot be seen or touched. Whether it is an individual neurosis that keeps an individual out of contact with his neighbors, or a collective neurosis that separates neighbors of different cultures, both are forms of blindness that limit what can be experienced and what can be learned from others②. It would seem that everywhere people would desire to break out of the boundaries of their own experiential worlds. Their ability to react sensitively to a wider spectrum of events and peoples requires an overcoming of such cultural parochialism. But, in fact, few attain this broader vision. Some, of course, have little opportunity for wider cultural experience, though this condition should change as the movement of people accelerates. Others do not try to widen their experience because they prefer the old and familiar, seek from their affairs only further confirmation of the correctness of their own values. Still others recoil from such experiences because they feel it dangerous to probe too deeply into the personal or cultural unconscious. Expo sure may reveal how tenuous and arbitrary many cultural norms are; such exposure might force people to ac quire new bases for interpreting events. And even for the many who do seek actively to enlarge the variety of human beings with whom they are capable of communicating there are still difficulties. Cultural myopia persists not merely because of inertia and habit, but chiefly because it is so difficult to overcome. One acquires a personality and a culture in childhood, long before he is capable of comprehending either of them. To survive, each person masters the perceptual orientations, cognitive biases, and communicative habits of his own culture. But once mastered, objective assessment of these same processes is awkward since the same mechanisms that are being evaluated must be used in making the evaluations. The term" parochialism" (Line 3, Para. 3 ) most possibly means ______.
- In this section there are four passages followed by questions or unfinished statements, each with four suggested answers marked [ A ] , [ B 1 , [CJ , and [ D ]. Choose the one that you think is the best answer. Mark your answers on your ANSWER SHEET.TEXT A It is possible for students to obtain advanced degree in English while knowing little or nothing about traditional scholarly methods. The consequences of this neglect of traditional scholarship are particularly unfortunate for the study of women writers. If the canon the list of authors whose works are most widely taught—is ever to include more women, scholars must be well trained in historical scholarship and textual editing. Scholars who do not know how to read early manuscripts, locate rare hooks, establish a sequence of editions, and so on are lacking in crucial tools for revising the canon. To address such concerns, an experimental version of the traditional scholarly methods course was de signed to raise students’ consciousness about the usefulness of traditional learning for any modern critic or theorist. To minimize the artificial aspects of the conventional course, the usual procedure of assigning a large number of small problems drawn from the entire range of historical periods was abandoned, though this procedure has the obvious advantage of at least superficially familiarizing students with a wide range of reference sources①. Instead students were engaged in a collective effort to do original work on a neglected eighteenth century writer, Elizabeth Griffith, to give them an authentic experience of literary scholarship and to inspire them to take responsibility for the quality of their own work. Griffith’s work presented a number of advantages for this particular pedagogical purpose. First, the body of extant scholarship on Griffith was so tiny that it could be all read in a day, thus students spent little time and effort mastering the literature and had a clear field for their own discoveries. Griffith’s play—The Platonic Wife exists in three visions, enough to provide i]lustrations of editorial issues but not too many for beginning students to manage. In addition, because Griffith was successful in the eighteenth century, as her continued productivity and favorable reviews demonstrate, her exclusion from the canon and virtual disappearance from literary history also helped raise issues concerning the current canon. The range of Griffith’s work meant that each student could become the world’s leading authority on a particular Griffith text. For example, a student studying Griffith’s Wife in the Right obtained a first edition of the play and studied it for some weeks. This student was suitably shocked and outraged to find its title trans formed into A Wife in the Night in Watt’s Bibliotheca Britannica. Such experiences, inevitable and common in working on a writer to whom so little attention has been paid serve to vaccinate the student—I hope for a lifetime—against credulous use of reference sources②. Which of the following is a disadvantage of the strategy employed in the experimental scholarly methods coarse
- In this section there are four passages followed by questions or unfinished statements, each with four suggested answers marked [ A ] , [ B 1 , [CJ , and [ D ]. Choose the one that you think is the best answer. Mark your answers on your ANSWER SHEET.TEXT A It is possible for students to obtain advanced degree in English while knowing little or nothing about traditional scholarly methods. The consequences of this neglect of traditional scholarship are particularly unfortunate for the study of women writers. If the canon the list of authors whose works are most widely taught—is ever to include more women, scholars must be well trained in historical scholarship and textual editing. Scholars who do not know how to read early manuscripts, locate rare hooks, establish a sequence of editions, and so on are lacking in crucial tools for revising the canon. To address such concerns, an experimental version of the traditional scholarly methods course was de signed to raise students’ consciousness about the usefulness of traditional learning for any modern critic or theorist. To minimize the artificial aspects of the conventional course, the usual procedure of assigning a large number of small problems drawn from the entire range of historical periods was abandoned, though this procedure has the obvious advantage of at least superficially familiarizing students with a wide range of reference sources①. Instead students were engaged in a collective effort to do original work on a neglected eighteenth century writer, Elizabeth Griffith, to give them an authentic experience of literary scholarship and to inspire them to take responsibility for the quality of their own work. Griffith’s work presented a number of advantages for this particular pedagogical purpose. First, the body of extant scholarship on Griffith was so tiny that it could be all read in a day, thus students spent little time and effort mastering the literature and had a clear field for their own discoveries. Griffith’s play—The Platonic Wife exists in three visions, enough to provide i]lustrations of editorial issues but not too many for beginning students to manage. In addition, because Griffith was successful in the eighteenth century, as her continued productivity and favorable reviews demonstrate, her exclusion from the canon and virtual disappearance from literary history also helped raise issues concerning the current canon. The range of Griffith’s work meant that each student could become the world’s leading authority on a particular Griffith text. For example, a student studying Griffith’s Wife in the Right obtained a first edition of the play and studied it for some weeks. This student was suitably shocked and outraged to find its title trans formed into A Wife in the Night in Watt’s Bibliotheca Britannica. Such experiences, inevitable and common in working on a writer to whom so little attention has been paid serve to vaccinate the student—I hope for a lifetime—against credulous use of reference sources②. It can be inferred that the author expects that the experience of the student mentioned as having studied Wife in the Right would have the effect that ______.
- TEXT B Cultural norms so completely surround people, so permeate thought and action, that we never recognize the assumptions on which their lives and their sanity rest. As one observer put it, if birds were suddenly endowed with scientific curiosity they might examine many things, but the sky itself would be overlooked as a suitable subject; if fish were to become curious about the world, it would never occur to them to begin by investigating water①. For birds and fish would take the sky and sea for granted, unaware of their profound influence because they comprise the medium for every fact. Human beings, in a similarly way, occupy a symbolic universe governed by codes that are unconsciously acquired and automatically employed. So much so that they rarely notice that the ways they interpret and talk about events are distinctively different from the ways people conduct their affairs in other cultures. As long as people remain blind to the sources of their meanings, they are imprisoned within them. These cultural frames of reference are no less confining simply because they cannot be seen or touched. Whether it is an individual neurosis that keeps an individual out of contact with his neighbors, or a collective neurosis that separates neighbors of different cultures, both are forms of blindness that limit what can be experienced and what can be learned from others②. It would seem that everywhere people would desire to break out of the boundaries of their own experiential worlds. Their ability to react sensitively to a wider spectrum of events and peoples requires an overcoming of such cultural parochialism. But, in fact, few attain this broader vision. Some, of course, have little opportunity for wider cultural experience, though this condition should change as the movement of people accelerates. Others do not try to widen their experience because they prefer the old and familiar, seek from their affairs only further confirmation of the correctness of their own values. Still others recoil from such experiences because they feel it dangerous to probe too deeply into the personal or cultural unconscious. Expo sure may reveal how tenuous and arbitrary many cultural norms are; such exposure might force people to ac quire new bases for interpreting events. And even for the many who do seek actively to enlarge the variety of human beings with whom they are capable of communicating there are still difficulties. Cultural myopia persists not merely because of inertia and habit, but chiefly because it is so difficult to overcome. One acquires a personality and a culture in childhood, long before he is capable of comprehending either of them. To survive, each person masters the perceptual orientations, cognitive biases, and communicative habits of his own culture. But once mastered, objective assessment of these same processes is awkward since the same mechanisms that are being evaluated must be used in making the evaluations. The examples of birds and fish are used to ______.
- In this section there are four passages followed by questions or unfinished statements, each with four suggested answers marked [ A ] , [ B 1 , [CJ , and [ D ]. Choose the one that you think is the best answer. Mark your answers on your ANSWER SHEET.TEXT A It is possible for students to obtain advanced degree in English while knowing little or nothing about traditional scholarly methods. The consequences of this neglect of traditional scholarship are particularly unfortunate for the study of women writers. If the canon the list of authors whose works are most widely taught—is ever to include more women, scholars must be well trained in historical scholarship and textual editing. Scholars who do not know how to read early manuscripts, locate rare hooks, establish a sequence of editions, and so on are lacking in crucial tools for revising the canon. To address such concerns, an experimental version of the traditional scholarly methods course was de signed to raise students’ consciousness about the usefulness of traditional learning for any modern critic or theorist. To minimize the artificial aspects of the conventional course, the usual procedure of assigning a large number of small problems drawn from the entire range of historical periods was abandoned, though this procedure has the obvious advantage of at least superficially familiarizing students with a wide range of reference sources①. Instead students were engaged in a collective effort to do original work on a neglected eighteenth century writer, Elizabeth Griffith, to give them an authentic experience of literary scholarship and to inspire them to take responsibility for the quality of their own work. Griffith’s work presented a number of advantages for this particular pedagogical purpose. First, the body of extant scholarship on Griffith was so tiny that it could be all read in a day, thus students spent little time and effort mastering the literature and had a clear field for their own discoveries. Griffith’s play—The Platonic Wife exists in three visions, enough to provide i]lustrations of editorial issues but not too many for beginning students to manage. In addition, because Griffith was successful in the eighteenth century, as her continued productivity and favorable reviews demonstrate, her exclusion from the canon and virtual disappearance from literary history also helped raise issues concerning the current canon. The range of Griffith’s work meant that each student could become the world’s leading authority on a particular Griffith text. For example, a student studying Griffith’s Wife in the Right obtained a first edition of the play and studied it for some weeks. This student was suitably shocked and outraged to find its title trans formed into A Wife in the Night in Watt’s Bibliotheca Britannica. Such experiences, inevitable and common in working on a writer to whom so little attention has been paid serve to vaccinate the student—I hope for a lifetime—against credulous use of reference sources②. The author of the passage is primarily concerned with ______.
- TEXT B Cultural norms so completely surround people, so permeate thought and action, that we never recognize the assumptions on which their lives and their sanity rest. As one observer put it, if birds were suddenly endowed with scientific curiosity they might examine many things, but the sky itself would be overlooked as a suitable subject; if fish were to become curious about the world, it would never occur to them to begin by investigating water①. For birds and fish would take the sky and sea for granted, unaware of their profound influence because they comprise the medium for every fact. Human beings, in a similarly way, occupy a symbolic universe governed by codes that are unconsciously acquired and automatically employed. So much so that they rarely notice that the ways they interpret and talk about events are distinctively different from the ways people conduct their affairs in other cultures. As long as people remain blind to the sources of their meanings, they are imprisoned within them. These cultural frames of reference are no less confining simply because they cannot be seen or touched. Whether it is an individual neurosis that keeps an individual out of contact with his neighbors, or a collective neurosis that separates neighbors of different cultures, both are forms of blindness that limit what can be experienced and what can be learned from others②. It would seem that everywhere people would desire to break out of the boundaries of their own experiential worlds. Their ability to react sensitively to a wider spectrum of events and peoples requires an overcoming of such cultural parochialism. But, in fact, few attain this broader vision. Some, of course, have little opportunity for wider cultural experience, though this condition should change as the movement of people accelerates. Others do not try to widen their experience because they prefer the old and familiar, seek from their affairs only further confirmation of the correctness of their own values. Still others recoil from such experiences because they feel it dangerous to probe too deeply into the personal or cultural unconscious. Expo sure may reveal how tenuous and arbitrary many cultural norms are; such exposure might force people to ac quire new bases for interpreting events. And even for the many who do seek actively to enlarge the variety of human beings with whom they are capable of communicating there are still difficulties. Cultural myopia persists not merely because of inertia and habit, but chiefly because it is so difficult to overcome. One acquires a personality and a culture in childhood, long before he is capable of comprehending either of them. To survive, each person masters the perceptual orientations, cognitive biases, and communicative habits of his own culture. But once mastered, objective assessment of these same processes is awkward since the same mechanisms that are being evaluated must be used in making the evaluations. The passage might be entitled "______".
- Questions 29 and 30 are based on the following news. At the end of the news item, you will be given 10 seconds to answer the questions. Now, listen to the news. What can we know about the package of incentives
- Questions 17 to 20 are based on the following passage. At the end of the passage, you will be giv en 20 seconds to answer the questions. Now, listen to the passage. Tile Americans go to the cinema mainly to ______.
- 案例分析题“DZ包餐”公司的经营发展“DZ包餐”是一家提供全方位包餐服务的公司,是上海某大饭店的下岗工人李杨夫妇于1994年创办的,如今已经发展成为苏锡常和杭嘉湖地区小有名气的餐饮服务企业之一。“DZ包餐”的服务分为两类:递送盒饭和套餐服务。盒饭主要由荤菜、素菜、卤菜、大众汤和普通水果组成。可供顾客选择的菜单:荤菜6种、素菜10种、卤菜4种、大众汤3种和普通水果3种,还可以定做餐饮佐料。尽管菜单的变化不大,但从年度报表来看,这项服务的总体需求水平相当稳定,老顾客通常每天会打电话来定购。但由于设施设备的缘故,“DZ包餐”会要求顾客在上午10点前电话预定,以便确保准时递送。在套餐服务方面,该公司的核心能力是为企事业单位提供冷餐会、大型餐会,以及一般家庭的家宴和喜庆宴会。客户所需的各种菜肴和服务可以事先预约,但由于这项服务的季节性很强,又与各种社会节日和法定假日相关.有旺季和淡季之分,因此要求顾客提前几周甚至1个月来预定。“DZ包餐”公司内的设施布局类似于一个加工车间,主要有五个工作区域:热制食品工作区,冷菜工作区,卤菜准备区,汤类与水果准备区,以及一个配餐工作区,专为装盒饭和预定的套菜装盆共享。此外,还有三间小冷库供储存冷冻食品,一间大型干货间供储藏不易变质的物料。但设施设备的限制以及食品变质的风险制约着“DZ包餐”公司的发展规模。虽然饮料和水果可以外购,有些店家愿意送货上门,但总体上还是制约了“DZ包餐”公司提供柔性化服务。在人员配备上,李杨夫妇聘用了10名员工:2名厨师和8名食品准备工,旺季时另外雇佣一些兼职服务员。包餐行业的竞争是十分激烈的,高质量的食品、可靠的递送、灵活的服务以及低成本的运营等都是这一行业求生存、谋发展的根本。近来,“DZ包餐”公司已经开始感觉到来自愈来愈挑剔的顾客和几家新来的专业包餐企业的竞争压力。顾客愈来愈需要菜单的多样化、服务的柔性化、响应的及时化。最近,李杨夫妇参加了一个现代物流知识培训班,对准时化运作和第三方物流服务的概念印象很深,并认为这些理念正是“DZ包餐”公司要保持其竞争能力所需要的东西。但是他们仍旧感到困惑,那么,“DZ包餐”公司能否借助第三方物流的物流服务。案例分析要求: 在引入第三方物流服务中你会向“DZ包餐”公司提出什么建议。
- 案例分析题某公司采购管理绩效考核实施办法为适应本公司重组改制后的新体制新机制的要求,进一步深化采购管理绩效改革,转换运行机制,加强采购管理,大力推进物资采购电子商务工作,实现采购与供应效益最佳化,制定本考核实施办法。1.考核内容1.1保证生产建设物资供应采购部门是为生产与工程部门服务的,因此要千方百计从质量、进度、服务等方面保证生产建设需要。杜绝发生物资采购重大质量事故,不能因供货不及时而影响生产建设进度。1.1.1采购的物资质量要满足设计、技术、工艺要求,符合产品质量标准。建立事先、事中、事后质量监督办法和实施程序,严格把好选样、供应商、合同签订、设备监测、质量检验等环节,实施质量责任跟踪制度,健全质量管理档案。质量监督职责落实到部门、岗位,并配备必要的质量检测设施。1.1.2采购要满足生产建设进度要求。加强与计划、设计、技术、工程等部门和使用单位的联系,主动深入生产、检修、施工现场,掌握物资需求动态和进度控制节点,准确编制物资采购计划,保证进度,责任落实到部门、人员。加强资源组织全过程的调度、协调度,抓好催交催运,确保按期供货。1.2物资采购电子商务改变传统采购订货方式,积极开展物资采购电子商务。集团公司、股份公司规定的上网采购物资品种做到全部网上采购,未经批准不得擅自在网下采购。物资采购电子商务要做到公开、规范、提高效率。1.3主要物资集中采购从体制、管理、资金上形成主要物资集中采购的运行机制。集团采购、统一组织采购要认真执行有关文件的规定。各单位内部要有一个供应部门负责主要物资集中采购,集中采购物资占本单位全部采购物资的80%以上,公司所需物资要委托股份公司分公司物资采购部门采购。1.4节约采购资金、降低采购费用1.4.1强化物资采购管理,完善物资采购全过程完整的管理制度和运行程序。1.4.2严格采购费用管理。建立控制采购费用管理制度及实施办法,努力减少管理费、二次运杂费支出,严格预付款审批。费用控制指标要分解落实到部门、岗位,严格采购全过程费用监督考核,努力降低物资采购费用支出。1.5储备资金管理做到控制物资储备数量、优化库存结构、加速资金周转。要建立健全物资储备资金管理制度,核定合理的储备资金定额,职责落实到部门、岗位、严格考核控制。2.绩效评估指标及评估标准表略3.考核办法3.1股份公司物资装备部负责对集团公司、股份公司各单位物资采购管理工作绩效进行考核。物资装备部对各单位不定期进行抽查,对各单位物资采购管理绩效考核达标情况进行通报。3.2各单位进行仔细考核。4.考核工作要求略5.考核奖惩略6.本考核实施办法于2007年元月1日起试行。7.本考核实施办法由股份公司物资装备部负责解释。案例分析要求: 分析本案例中采购绩效的改进途径。
- Question 26 is based on the following news. At the end of the news item, you will be given 5 sec , onds to answer the question. Now, listen to the news.
- 案例分析题HD与其供应商的合作伙伴关系位于俄亥俄州的HD美国公司,强调与供应商之间的长期战略合作伙伴关系。HD公司是一家经营汽车生产、制造、销售的跨国公司,总部设在日本。HD公司总成本的大约80%都是用在向供应商的采购上,这在全球范围是最高的。因为它选择离制造厂很近的供应源,所以与供应商能建立更加紧密的合作关系,能更好地保证JIT供货。制造厂库存的平均周转周期不到3小时。1982年,27个美国供应商为HD美国公司提供价值1400万美元的零部件,几年后,有175个美国的供应商为它提供超过22亿美元的零部件。大多数供应商与它的总装厂距离不超过150英里。在俄亥俄州生产的汽车的零部件本地率达到90%,只有少数的零部件来自日本。强有力的本地化供应商的支持是HD公司成功的原因之一。HD公司与供应商之间是一种长期相互信赖的合作关系。如果供应商达到HD公司的业绩标准就可以成为它的终身供应商。HD公司也在以下几个方面提供支持帮助,使供应商成为世界一流的供应商:①2名员工协助供应商改善员工管理;②40名工程师在采购部门协助供应商提高生产率和质量;③质量控制部门配备120名工程师解决进厂产品和供应商的质量问题;④在塑造技术、焊接、铸模等领域为供应商提供技术支持;⑤成立特殊小组帮助供应商解决特定的难题;⑥直接与供应商进行上层沟通,确保供应商的高质量;⑦定期检查供应商的运作情况,包括财务和商业计划等;⑧外派高层领导人到供应商所在地工作,以加深HD公司与供应商相互之间的了解及沟通。HD公司与Donnelly公司的合作关系就是一个很好的例子。HD美国公司从去年开始选择Donnelly为它生产全部的车内玻璃,当时Donnelly的核心能力就是生产车内玻璃,随着合作的加深,相互的关系越来越密切(部分的原因是相同的企业文化和价值观),HD公司建议Donnelly生产车外玻璃(这不是Donnelly的强项)。在HD公司的帮助下,Donnelly建立了一个新厂生产HD的车外玻璃。他们之间的交易额在第一年为500万美元,第二年就达到6000万美元。在俄亥俄洲生产的汽车是HD公司在美国销量最好、品牌忠诚度最高的汽车。事实上,它在美国生产的汽车已经部分返销日本。HD公司与经销商之间的合作关系无疑是它成功的关键因素之一。案例分析要求: 以HD与其供应商的合作伙伴关系为例,分析公司与其供应商之间的合作伙伴关系。
- 案例分析题HD与其供应商的合作伙伴关系位于俄亥俄州的HD美国公司,强调与供应商之间的长期战略合作伙伴关系。HD公司是一家经营汽车生产、制造、销售的跨国公司,总部设在日本。HD公司总成本的大约80%都是用在向供应商的采购上,这在全球范围是最高的。因为它选择离制造厂很近的供应源,所以与供应商能建立更加紧密的合作关系,能更好地保证JIT供货。制造厂库存的平均周转周期不到3小时。1982年,27个美国供应商为HD美国公司提供价值1400万美元的零部件,几年后,有175个美国的供应商为它提供超过22亿美元的零部件。大多数供应商与它的总装厂距离不超过150英里。在俄亥俄州生产的汽车的零部件本地率达到90%,只有少数的零部件来自日本。强有力的本地化供应商的支持是HD公司成功的原因之一。HD公司与供应商之间是一种长期相互信赖的合作关系。如果供应商达到HD公司的业绩标准就可以成为它的终身供应商。HD公司也在以下几个方面提供支持帮助,使供应商成为世界一流的供应商:①2名员工协助供应商改善员工管理;②40名工程师在采购部门协助供应商提高生产率和质量;③质量控制部门配备120名工程师解决进厂产品和供应商的质量问题;④在塑造技术、焊接、铸模等领域为供应商提供技术支持;⑤成立特殊小组帮助供应商解决特定的难题;⑥直接与供应商进行上层沟通,确保供应商的高质量;⑦定期检查供应商的运作情况,包括财务和商业计划等;⑧外派高层领导人到供应商所在地工作,以加深HD公司与供应商相互之间的了解及沟通。HD公司与Donnelly公司的合作关系就是一个很好的例子。HD美国公司从去年开始选择Donnelly为它生产全部的车内玻璃,当时Donnelly的核心能力就是生产车内玻璃,随着合作的加深,相互的关系越来越密切(部分的原因是相同的企业文化和价值观),HD公司建议Donnelly生产车外玻璃(这不是Donnelly的强项)。在HD公司的帮助下,Donnelly建立了一个新厂生产HD的车外玻璃。他们之间的交易额在第一年为500万美元,第二年就达到6000万美元。在俄亥俄洲生产的汽车是HD公司在美国销量最好、品牌忠诚度最高的汽车。事实上,它在美国生产的汽车已经部分返销日本。HD公司与经销商之间的合作关系无疑是它成功的关键因素之一。案例分析要求: 简述供应商的评估方法以及各自的使用环境。
- 案例分析题华联超市配送体系的现代化几年前,华联超市新建的现代化配送中心正式启用。该配送中心位于上海市普陀区桃浦镇,紧贴外环线,直连沪嘉、沪杭高速公路,南邻沪宁铁路南翔编组站,通向市区和向外辐射的能力极强。华联新建的桃浦配送中心的主体建筑物是高站台、大跨度的单层物流设施;为了充分利用理货场上方的空间,配送中心的局部为两层钢筋混凝土框架结构的建筑物。新建配送中心的基地面积28041平方米,总建筑面积20000平方米,商品库存量百万箱,日均吞吐能力数十万箱。配送中心基地内部的环状主干道路宽20米,实行“单向行驶、分门进出”。配送中心的南北两侧,建有4米宽的装卸平台,站台高出室外道路1米,当厢式卡车尾部停于站台时,车厢抱垫板与商台面基本处于同一平面,将商品的装卸作业变成水平移动,大大减少装卸作业环节的劳动强度。站台作业线总长270米,可停靠80多辆卡车同时作业。站台上方装有悬挑8米的钢结构雨篷,保证配送中心可以一天24小时全天候作业。配送中心的中央空调,采用多元网架结构,上盖镶嵌统长型采光带的彩色夹芯保温钢板屋面,白天(包括阴雨天)库内作业不需要人工照明。绿色非金属耐磨地面,装卸搬运作业时不起灰,确保了食品的卫生安全。为了达到整体现代化,华联超市加强了供货系统的配送体系构筑。改造了原南京的中型配送中心,建成了10000平方米的区域性配送基地,库存量达20万箱、日均配送量8000箱,为位于南京以外的江苏、安徽两省直营店和加盟店配货。根据公司全力开拓北京大市场的战略,又在北京选址,与中国第三方物流的龙头公司之一——中远集装箱运输有限公司共同开发了华联超市的北京配送中心。北京配送中心拥有4000平方米的库房、1000平方米理货场,日均配送能力4000箱,库存量8万箱。随着公司加大对北京市场的开发力度,已开始第二期扩展计划,库存将扩大到20万箱,承担为北京和天津地区100家门店的供货任务。随着华联超市进一步向全国拓展和跨出国门的宏伟规划的实施,“华联物流”要加强管理的科学化、规范化和合理化,扩大和健全物流配送网络,建立独立核算的机制,充分利用物流产业化的优势,走上社会化配送的发展道路。案例分析要求: 结合案例分析正确组织商品配送作业的关键点。
- 案例分析题联合包裹公司的案例分析1907年,美国人吉米·凯西创立了联合包裹公司。创业初期仅有一辆卡车及几部摩托车,主要为西雅图百货公司运送货物。现在,联合包裹已发展成拥有15.7万辆地面车辆,610架自有或包租飞机,全球员工33万名,年营业额270亿美元的巨型公司。它每个工作日处理包裹130万件,每年运送30亿件各种包裹和文件。联合包裹提供的服务已经成为美国人日常生活中须臾不可离的东西,成为“美国经济运行中一只几乎无处不在的手”,每年装载了美国国民生产总值的6%。1998年联合包裹在华尔街上市(上市金额高达55亿美元,创下了美国历史最高记录),同时涉足电子商务领域,大踏步向以知识为基础的全球性物流公司迈进。过去10年,联合包裹共投资了110亿美元,用于采购主机、PC、手持电脑、无线调制解调器,建立蜂窝无线网络,雇佣4000名电脑程序员和技术人员。这一浩大的投资活动不仅使得联合包裹实现了对包裹运送每一步的紧密跟踪,而且使之在电子商务大潮中占据了有利地位。联合包裹公司的电子跟踪系统,跟踪每日130万件包裹的运送情况。公司的卡车司机(同时也是送货人)人手一部如手持电脑大小的信息获得器,内置无线装置,能同时接收和发送送货信息。客户一旦签单寄送包裹,信息便通过电子跟踪系统传送出去。联合包裹还使用全球定位卫星,随时通知司机更新行车路线。实际上,联合包裹的服务还不止于此。它在新泽西和亚特兰大建立了两大数据神经中心,1998年还成立了联合包裹金融公司(联合包裹拥有流通现金30亿美元),提供信用担保和库存融资服务,所有这些使得联合包裹在电子商务活动中同时充担中介人、承运人、担保人和收款人四者合一的关键角色。目前,联合包裹为Gateway公司运送包裹,从收件人那里收取现金,然后这笔款项将直接打入Gateway公司的银行账号。这种业务现已占到该公司业务的8%。Gateway公司是已经建立起市场信誉的公司,如果客户从某个拍卖网站或者电视广告中看中某件商品,尽管价格十分具有诱惑力,在还没有见到实物前,让他掏钱毕竟有所顾虑。联合包裹的担保业务恰好解决了电子商务活动中现金支付和信用问题。联合包裹的这种技术手段在国际贸易中更显示出威力。联合包裹的物流部现已是公司业务增长最快的部门,过去两年增长了70%以上,而且今后三年仍可望有35%的年增长率。联合包裹1976年即进入欧洲,耐心等待了近30年之后,它的国际业务开始疯狂赢利。在欧洲,它收购了几十家地面及空中运输公司。每天,全欧洲有300架次的联合包裹货运班机降落,有1.7万辆卡车在这个大陆来回穿梭。联合包裹最近宣布准备增加机队数量,今年将有7架空中客车A300交货,同时投资10亿美元扩建其设立在肯塔基州路易斯维尔的航空枢纽。所有这些,为联合包裹的物流业务奠定了扎实基础。路易斯维尔航空枢纽附近的物流部门正在为惠普等计算机公司提供这种服务:每天晚上在三到四小时的一段时间内,一共90架飞机降落在占地面积500公顷的这一航空枢纽。从这些飞机上卸下有故障的电脑部件以及笔记本电脑等,并以最快速度运到离枢纽只有几英里远的物流部门。在那里,60名电脑修理人员能利索的干完800件活,并赶在联合包裹的头班飞机起飞前完工。联合包裹的员工队伍也相当稳定,稳定率保持在90%以上,许多人一干就是几十年。高层管理人员有的就是从司机、装卸工一步步升上来的。公司首席执行官凯里的衣橱里至今还挂着28年前在联合包裹兼职当司机时穿的棕色套装。联合包裹上市后,一下造出了数百名百万富翁。这就更增强了员工对公司的向心力。案例分析要求: 根据案例说明联合包裹如何完成从传统物流向现代物流的转变。
- Questions 17 to 20 are based on the following passage. At the end of the passage, you will be giv en 20 seconds to answer the questions. Now, listen to the passage. Tile main point of the passage is ______.
- 案例分析题HD与其供应商的合作伙伴关系位于俄亥俄州的HD美国公司,强调与供应商之间的长期战略合作伙伴关系。HD公司是一家经营汽车生产、制造、销售的跨国公司,总部设在日本。HD公司总成本的大约80%都是用在向供应商的采购上,这在全球范围是最高的。因为它选择离制造厂很近的供应源,所以与供应商能建立更加紧密的合作关系,能更好地保证JIT供货。制造厂库存的平均周转周期不到3小时。1982年,27个美国供应商为HD美国公司提供价值1400万美元的零部件,几年后,有175个美国的供应商为它提供超过22亿美元的零部件。大多数供应商与它的总装厂距离不超过150英里。在俄亥俄州生产的汽车的零部件本地率达到90%,只有少数的零部件来自日本。强有力的本地化供应商的支持是HD公司成功的原因之一。HD公司与供应商之间是一种长期相互信赖的合作关系。如果供应商达到HD公司的业绩标准就可以成为它的终身供应商。HD公司也在以下几个方面提供支持帮助,使供应商成为世界一流的供应商:①2名员工协助供应商改善员工管理;②40名工程师在采购部门协助供应商提高生产率和质量;③质量控制部门配备120名工程师解决进厂产品和供应商的质量问题;④在塑造技术、焊接、铸模等领域为供应商提供技术支持;⑤成立特殊小组帮助供应商解决特定的难题;⑥直接与供应商进行上层沟通,确保供应商的高质量;⑦定期检查供应商的运作情况,包括财务和商业计划等;⑧外派高层领导人到供应商所在地工作,以加深HD公司与供应商相互之间的了解及沟通。HD公司与Donnelly公司的合作关系就是一个很好的例子。HD美国公司从去年开始选择Donnelly为它生产全部的车内玻璃,当时Donnelly的核心能力就是生产车内玻璃,随着合作的加深,相互的关系越来越密切(部分的原因是相同的企业文化和价值观),HD公司建议Donnelly生产车外玻璃(这不是Donnelly的强项)。在HD公司的帮助下,Donnelly建立了一个新厂生产HD的车外玻璃。他们之间的交易额在第一年为500万美元,第二年就达到6000万美元。在俄亥俄洲生产的汽车是HD公司在美国销量最好、品牌忠诚度最高的汽车。事实上,它在美国生产的汽车已经部分返销日本。HD公司与经销商之间的合作关系无疑是它成功的关键因素之一。案例分析要求: 结合案例分析供应商的选择原则。
- 案例分析题“DZ包餐”公司的经营发展“DZ包餐”是一家提供全方位包餐服务的公司,是上海某大饭店的下岗工人李杨夫妇于1994年创办的,如今已经发展成为苏锡常和杭嘉湖地区小有名气的餐饮服务企业之一。“DZ包餐”的服务分为两类:递送盒饭和套餐服务。盒饭主要由荤菜、素菜、卤菜、大众汤和普通水果组成。可供顾客选择的菜单:荤菜6种、素菜10种、卤菜4种、大众汤3种和普通水果3种,还可以定做餐饮佐料。尽管菜单的变化不大,但从年度报表来看,这项服务的总体需求水平相当稳定,老顾客通常每天会打电话来定购。但由于设施设备的缘故,“DZ包餐”会要求顾客在上午10点前电话预定,以便确保准时递送。在套餐服务方面,该公司的核心能力是为企事业单位提供冷餐会、大型餐会,以及一般家庭的家宴和喜庆宴会。客户所需的各种菜肴和服务可以事先预约,但由于这项服务的季节性很强,又与各种社会节日和法定假日相关.有旺季和淡季之分,因此要求顾客提前几周甚至1个月来预定。“DZ包餐”公司内的设施布局类似于一个加工车间,主要有五个工作区域:热制食品工作区,冷菜工作区,卤菜准备区,汤类与水果准备区,以及一个配餐工作区,专为装盒饭和预定的套菜装盆共享。此外,还有三间小冷库供储存冷冻食品,一间大型干货间供储藏不易变质的物料。但设施设备的限制以及食品变质的风险制约着“DZ包餐”公司的发展规模。虽然饮料和水果可以外购,有些店家愿意送货上门,但总体上还是制约了“DZ包餐”公司提供柔性化服务。在人员配备上,李杨夫妇聘用了10名员工:2名厨师和8名食品准备工,旺季时另外雇佣一些兼职服务员。包餐行业的竞争是十分激烈的,高质量的食品、可靠的递送、灵活的服务以及低成本的运营等都是这一行业求生存、谋发展的根本。近来,“DZ包餐”公司已经开始感觉到来自愈来愈挑剔的顾客和几家新来的专业包餐企业的竞争压力。顾客愈来愈需要菜单的多样化、服务的柔性化、响应的及时化。最近,李杨夫妇参加了一个现代物流知识培训班,对准时化运作和第三方物流服务的概念印象很深,并认为这些理念正是“DZ包餐”公司要保持其竞争能力所需要的东西。但是他们仍旧感到困惑,那么,“DZ包餐”公司能否借助第三方物流的物流服务。案例分析要求: “DZ包餐”公司实施准时化服务有无困难,说明理由。
- 案例分析题联合包裹公司的案例分析1907年,美国人吉米·凯西创立了联合包裹公司。创业初期仅有一辆卡车及几部摩托车,主要为西雅图百货公司运送货物。现在,联合包裹已发展成拥有15.7万辆地面车辆,610架自有或包租飞机,全球员工33万名,年营业额270亿美元的巨型公司。它每个工作日处理包裹130万件,每年运送30亿件各种包裹和文件。联合包裹提供的服务已经成为美国人日常生活中须臾不可离的东西,成为“美国经济运行中一只几乎无处不在的手”,每年装载了美国国民生产总值的6%。1998年联合包裹在华尔街上市(上市金额高达55亿美元,创下了美国历史最高记录),同时涉足电子商务领域,大踏步向以知识为基础的全球性物流公司迈进。过去10年,联合包裹共投资了110亿美元,用于采购主机、PC、手持电脑、无线调制解调器,建立蜂窝无线网络,雇佣4000名电脑程序员和技术人员。这一浩大的投资活动不仅使得联合包裹实现了对包裹运送每一步的紧密跟踪,而且使之在电子商务大潮中占据了有利地位。联合包裹公司的电子跟踪系统,跟踪每日130万件包裹的运送情况。公司的卡车司机(同时也是送货人)人手一部如手持电脑大小的信息获得器,内置无线装置,能同时接收和发送送货信息。客户一旦签单寄送包裹,信息便通过电子跟踪系统传送出去。联合包裹还使用全球定位卫星,随时通知司机更新行车路线。实际上,联合包裹的服务还不止于此。它在新泽西和亚特兰大建立了两大数据神经中心,1998年还成立了联合包裹金融公司(联合包裹拥有流通现金30亿美元),提供信用担保和库存融资服务,所有这些使得联合包裹在电子商务活动中同时充担中介人、承运人、担保人和收款人四者合一的关键角色。目前,联合包裹为Gateway公司运送包裹,从收件人那里收取现金,然后这笔款项将直接打入Gateway公司的银行账号。这种业务现已占到该公司业务的8%。Gateway公司是已经建立起市场信誉的公司,如果客户从某个拍卖网站或者电视广告中看中某件商品,尽管价格十分具有诱惑力,在还没有见到实物前,让他掏钱毕竟有所顾虑。联合包裹的担保业务恰好解决了电子商务活动中现金支付和信用问题。联合包裹的这种技术手段在国际贸易中更显示出威力。联合包裹的物流部现已是公司业务增长最快的部门,过去两年增长了70%以上,而且今后三年仍可望有35%的年增长率。联合包裹1976年即进入欧洲,耐心等待了近30年之后,它的国际业务开始疯狂赢利。在欧洲,它收购了几十家地面及空中运输公司。每天,全欧洲有300架次的联合包裹货运班机降落,有1.7万辆卡车在这个大陆来回穿梭。联合包裹最近宣布准备增加机队数量,今年将有7架空中客车A300交货,同时投资10亿美元扩建其设立在肯塔基州路易斯维尔的航空枢纽。所有这些,为联合包裹的物流业务奠定了扎实基础。路易斯维尔航空枢纽附近的物流部门正在为惠普等计算机公司提供这种服务:每天晚上在三到四小时的一段时间内,一共90架飞机降落在占地面积500公顷的这一航空枢纽。从这些飞机上卸下有故障的电脑部件以及笔记本电脑等,并以最快速度运到离枢纽只有几英里远的物流部门。在那里,60名电脑修理人员能利索的干完800件活,并赶在联合包裹的头班飞机起飞前完工。联合包裹的员工队伍也相当稳定,稳定率保持在90%以上,许多人一干就是几十年。高层管理人员有的就是从司机、装卸工一步步升上来的。公司首席执行官凯里的衣橱里至今还挂着28年前在联合包裹兼职当司机时穿的棕色套装。联合包裹上市后,一下造出了数百名百万富翁。这就更增强了员工对公司的向心力。案例分析要求: 结合案例说明第三方物流公司是如何向客户提供优质服务的。
- 案例分析题某公司采购管理绩效考核实施办法为适应本公司重组改制后的新体制新机制的要求,进一步深化采购管理绩效改革,转换运行机制,加强采购管理,大力推进物资采购电子商务工作,实现采购与供应效益最佳化,制定本考核实施办法。1.考核内容1.1保证生产建设物资供应采购部门是为生产与工程部门服务的,因此要千方百计从质量、进度、服务等方面保证生产建设需要。杜绝发生物资采购重大质量事故,不能因供货不及时而影响生产建设进度。1.1.1采购的物资质量要满足设计、技术、工艺要求,符合产品质量标准。建立事先、事中、事后质量监督办法和实施程序,严格把好选样、供应商、合同签订、设备监测、质量检验等环节,实施质量责任跟踪制度,健全质量管理档案。质量监督职责落实到部门、岗位,并配备必要的质量检测设施。1.1.2采购要满足生产建设进度要求。加强与计划、设计、技术、工程等部门和使用单位的联系,主动深入生产、检修、施工现场,掌握物资需求动态和进度控制节点,准确编制物资采购计划,保证进度,责任落实到部门、人员。加强资源组织全过程的调度、协调度,抓好催交催运,确保按期供货。1.2物资采购电子商务改变传统采购订货方式,积极开展物资采购电子商务。集团公司、股份公司规定的上网采购物资品种做到全部网上采购,未经批准不得擅自在网下采购。物资采购电子商务要做到公开、规范、提高效率。1.3主要物资集中采购从体制、管理、资金上形成主要物资集中采购的运行机制。集团采购、统一组织采购要认真执行有关文件的规定。各单位内部要有一个供应部门负责主要物资集中采购,集中采购物资占本单位全部采购物资的80%以上,公司所需物资要委托股份公司分公司物资采购部门采购。1.4节约采购资金、降低采购费用1.4.1强化物资采购管理,完善物资采购全过程完整的管理制度和运行程序。1.4.2严格采购费用管理。建立控制采购费用管理制度及实施办法,努力减少管理费、二次运杂费支出,严格预付款审批。费用控制指标要分解落实到部门、岗位,严格采购全过程费用监督考核,努力降低物资采购费用支出。1.5储备资金管理做到控制物资储备数量、优化库存结构、加速资金周转。要建立健全物资储备资金管理制度,核定合理的储备资金定额,职责落实到部门、岗位、严格考核控制。2.绩效评估指标及评估标准表略3.考核办法3.1股份公司物资装备部负责对集团公司、股份公司各单位物资采购管理工作绩效进行考核。物资装备部对各单位不定期进行抽查,对各单位物资采购管理绩效考核达标情况进行通报。3.2各单位进行仔细考核。4.考核工作要求略5.考核奖惩略6.本考核实施办法于2007年元月1日起试行。7.本考核实施办法由股份公司物资装备部负责解释。案例分析要求: 结合案例分析采购绩效评估的步骤。
- 案例分析题某公司采购管理绩效考核实施办法为适应本公司重组改制后的新体制新机制的要求,进一步深化采购管理绩效改革,转换运行机制,加强采购管理,大力推进物资采购电子商务工作,实现采购与供应效益最佳化,制定本考核实施办法。1.考核内容1.1保证生产建设物资供应采购部门是为生产与工程部门服务的,因此要千方百计从质量、进度、服务等方面保证生产建设需要。杜绝发生物资采购重大质量事故,不能因供货不及时而影响生产建设进度。1.1.1采购的物资质量要满足设计、技术、工艺要求,符合产品质量标准。建立事先、事中、事后质量监督办法和实施程序,严格把好选样、供应商、合同签订、设备监测、质量检验等环节,实施质量责任跟踪制度,健全质量管理档案。质量监督职责落实到部门、岗位,并配备必要的质量检测设施。1.1.2采购要满足生产建设进度要求。加强与计划、设计、技术、工程等部门和使用单位的联系,主动深入生产、检修、施工现场,掌握物资需求动态和进度控制节点,准确编制物资采购计划,保证进度,责任落实到部门、人员。加强资源组织全过程的调度、协调度,抓好催交催运,确保按期供货。1.2物资采购电子商务改变传统采购订货方式,积极开展物资采购电子商务。集团公司、股份公司规定的上网采购物资品种做到全部网上采购,未经批准不得擅自在网下采购。物资采购电子商务要做到公开、规范、提高效率。1.3主要物资集中采购从体制、管理、资金上形成主要物资集中采购的运行机制。集团采购、统一组织采购要认真执行有关文件的规定。各单位内部要有一个供应部门负责主要物资集中采购,集中采购物资占本单位全部采购物资的80%以上,公司所需物资要委托股份公司分公司物资采购部门采购。1.4节约采购资金、降低采购费用1.4.1强化物资采购管理,完善物资采购全过程完整的管理制度和运行程序。1.4.2严格采购费用管理。建立控制采购费用管理制度及实施办法,努力减少管理费、二次运杂费支出,严格预付款审批。费用控制指标要分解落实到部门、岗位,严格采购全过程费用监督考核,努力降低物资采购费用支出。1.5储备资金管理做到控制物资储备数量、优化库存结构、加速资金周转。要建立健全物资储备资金管理制度,核定合理的储备资金定额,职责落实到部门、岗位、严格考核控制。2.绩效评估指标及评估标准表略3.考核办法3.1股份公司物资装备部负责对集团公司、股份公司各单位物资采购管理工作绩效进行考核。物资装备部对各单位不定期进行抽查,对各单位物资采购管理绩效考核达标情况进行通报。3.2各单位进行仔细考核。4.考核工作要求略5.考核奖惩略6.本考核实施办法于2007年元月1日起试行。7.本考核实施办法由股份公司物资装备部负责解释。案例分析要求: 本案例中没有标明采购绩效的评估标准是如何确定的请你对其标准给出建议。
- 案例分析题华联超市配送体系的现代化几年前,华联超市新建的现代化配送中心正式启用。该配送中心位于上海市普陀区桃浦镇,紧贴外环线,直连沪嘉、沪杭高速公路,南邻沪宁铁路南翔编组站,通向市区和向外辐射的能力极强。华联新建的桃浦配送中心的主体建筑物是高站台、大跨度的单层物流设施;为了充分利用理货场上方的空间,配送中心的局部为两层钢筋混凝土框架结构的建筑物。新建配送中心的基地面积28041平方米,总建筑面积20000平方米,商品库存量百万箱,日均吞吐能力数十万箱。配送中心基地内部的环状主干道路宽20米,实行“单向行驶、分门进出”。配送中心的南北两侧,建有4米宽的装卸平台,站台高出室外道路1米,当厢式卡车尾部停于站台时,车厢抱垫板与商台面基本处于同一平面,将商品的装卸作业变成水平移动,大大减少装卸作业环节的劳动强度。站台作业线总长270米,可停靠80多辆卡车同时作业。站台上方装有悬挑8米的钢结构雨篷,保证配送中心可以一天24小时全天候作业。配送中心的中央空调,采用多元网架结构,上盖镶嵌统长型采光带的彩色夹芯保温钢板屋面,白天(包括阴雨天)库内作业不需要人工照明。绿色非金属耐磨地面,装卸搬运作业时不起灰,确保了食品的卫生安全。为了达到整体现代化,华联超市加强了供货系统的配送体系构筑。改造了原南京的中型配送中心,建成了10000平方米的区域性配送基地,库存量达20万箱、日均配送量8000箱,为位于南京以外的江苏、安徽两省直营店和加盟店配货。根据公司全力开拓北京大市场的战略,又在北京选址,与中国第三方物流的龙头公司之一——中远集装箱运输有限公司共同开发了华联超市的北京配送中心。北京配送中心拥有4000平方米的库房、1000平方米理货场,日均配送能力4000箱,库存量8万箱。随着公司加大对北京市场的开发力度,已开始第二期扩展计划,库存将扩大到20万箱,承担为北京和天津地区100家门店的供货任务。随着华联超市进一步向全国拓展和跨出国门的宏伟规划的实施,“华联物流”要加强管理的科学化、规范化和合理化,扩大和健全物流配送网络,建立独立核算的机制,充分利用物流产业化的优势,走上社会化配送的发展道路。案例分析要求: 简述配送中心常用的技术和设备。
- 1.在2007年两会上,认为应该制订户籍法,取消“农村户口”的呼声高涨。现行的户口制度是1958年出台的,此后一次也没有修改过。自1958年1月《中华人民共和国户口管理条例》正式实施以后,中国形成了农村户口和城市户口“二元结构”的户籍管理体制。但在今天的中国,僵化死板的户籍制度早已不合时宜,而且日益成为阻碍实现社会和谐的一大障碍。 2.《中国青年报》社会调查中心与新浪网新闻中心联合开展的一项有11168人参加的调查显示,91.7%的人认为户籍改革“太有必要了”。而不久前《半月谈》杂志透露,由国务院14个部门组成的6个调研组,去年分赴全国12个省市进行综合调研后认为当前进一步深化户籍改革,已经具备了许多有利条件,时机基本成熟。一边是国务院调研组认为深化户籍改革“时机基本成熟”,一边是民意高调呼吁户籍改革“太有必要”,足见户籍改革已经是大势所趋。 3.现行户籍制度是为了配合当时的社会主义计划经济模式而推出的,其最大初衷是认为生产是为了满足人民的需求,而非追求利润。在计划经济模式下,政府不仅要抓生产,还要包分配。因此,在制定生产计划之前,政府得搞清楚人民的需求,以免出现生产过剩。 囿于物资短缺之苦,政府只能为城市居民提供食物、住房、就业、医疗、教育和社会福利。中国是传统农业社会,一般队为农民能够自给自足。因此,户籍制度以往总是严格限制农村人迁入城市,防止城市人口膨胀,以达到减轻政府负担的目的。 4.有资料透露,在农村由于几十年一贯制的二元制户籍模式,带来了社会保障的全面丧失。土地的性质决定了男劳力的必需;培养子女费用的低廉,“多子多福”观念得以通行,中国农村为此多生了一亿多人口。另一方面,二元户籍制把市场人为地分割成两个部分,导致城乡收入差距的扩大。由于实行两类不同的户口管理体制,严重地阻碍了市场由农村向城市的自由传递,城市和农村两个市场按照不同规律运行,农民缺乏足够的消费能力,农村市场难以启动。 这种状况对农民工而言尤其不公。户籍制度生硬地把农村人口控制在城市体制之外,城市籍此建立了住房、医疗、教育、养老等一系列排他性的福利制度,以及保障城市劳动力全面就业的就业制度。众多的制度差异,使中国农民一出生就处在了二等公民的境地。 5.自80年代初以来,中国数量庞大的农民告别脸朝黄土背朝天的生活,进城务工。由于户籍制度的限制,不管在城里居住了多久,甚至不管孩子是不是在城里出生长大,农民工的身份依然是农村人、所以,农民工无法享受与城市居民同等的权力和社会福利,说白了,他们不过是廉价劳动力,为城市的繁荣昌盛做嫁衣、但却不能享受经济的成果。 中国社会科学院研究员王春光指出,对农民工的歧视不消除,各种社会问题就会继续“发炎流脓”,“许多农民工在城市里打工生活了20多年,如今地没了,怎么种地也忘了。如果他们安身立命了多年的城市还是不愿接受他们,他们该何去何从” 6.自上世纪八十年代以来,政府改革户籍制度的力度总体上在不断增强。随着身份证管理制度的升级,电脑网络技术的飞速发展,户口消亡的技术条件也已具备。废除户口,拆除社会发展中一切歧视人、限制人的藩篱,已经成为历史的必然。 7.实际上早在1992年,中国国务院就成立了由国办牵头、公安部等部门参加的国务院户籍制度改革文件起草小组,并于1993年6月草拟出户籍制度改革总体方案,提出了包括“取消农业、非农业二元户口性质,统一城乡户口登记制度;实行居住地登记户口原则,以具有合法固定住所、稳定职业或生活来源等主要生活基础为基本落户条件,调整户口迁移政策”的改革目标。 据悉,考虑到风险,随后进行的改革并没有完全执行该方案,而是首先推行小城镇的户籍制度改革,先试点,后推开,大城市的户籍制度则保持相对的稳定。而在本世纪开始,在国家重点推行小城镇户籍制度改革的同时,面对市场化给户籍制度带来的冲击,各省市开始进行程度不一的户籍制度改革,如广东、湖南、河南等地明确提出.建立城乡统一的户口登记制度,但其后又陆续出现了阻力。 从全国层面而言,户籍改革如何统一推进,相关部委至今没有提出一个系统方案。 8.一项最新的调查发现,事实上,在郑州、东莞、江苏等十多个省市,户籍改革已进行了近十年,但目前为止很多地方只是解决了建立统一户口登记制度的技术难题。本次调查显示,对普通人而言,户口的最大作用是“方便孩子上学”(57.5%),列第一位,其次是“能提供医疗、社保等方面的切实保障”(35.9%)。 有民众直言,很多户籍改革就是户籍部门给的一张进城的门票,但是如其它部门不买你的账,城里的福利还是没份儿,而退耕还林补贴、农村合作医疗也都享受不到。更有民众指出,户籍改革其实不是户口问题,解决城乡差异、城乡不平等问题才是关键。 9.改革现行户籍制度,实行城乡平等的一元户门政策,剥离被人为附加在户籍上的各类社会福利和社会保障,回归户籍制度的本来面目,是包括我们在内的无数中国公民很多年以来的梦想。有学者认为,尽管中国一些地方进行了户籍管理的试探性改革,但主要还是停留在技术操作层面的改革。 10.公安部治安管理局副局长黄双全认为,“现行户籍制度的一个突出问题是多种社会福利待遇的不合理附加。”从户籍制度的历史缘起和现实弊端可知,户籍改革关键要解决的问题,是剥离附加在居民户口上的医疗社保、教育、劳动就业、退伍安置、公务员录用、交通事故赔偿“同命不同价”等方面的不平等的权利和保障因素,恢复户籍应当承担的居民户口登记和身份识别功能。 11.去年媒体报道的一个父亲摔死婴儿的新闻至今让人愤慨。据悉,43天里,刘瑞良四处奔波为新出生的孩子上北京户口。在没有结果的情况下,元旦之夜摔死了满月不久的小生命。悲剧主人公刘瑞良是北京市集体户口,妻子是外地人,按当时政策,自然无法为儿子落户。这起悲剧当时引起了广泛关注和热议,有人把悲剧的发生归咎为不合理的户籍制度。如今,北京市允许孩子随有北京市集体户口的父亲落户,不知道是否与此事件有直接关系。但无论如何,民间要求户籍改革的呼声日益强烈,在这一前提下,北京市的户籍改革显然有些缓慢——民间千呼万唤,户籍改革步履蹒跚,远远没有达到公众的期望。 12.随着户籍制度改革向深水区推进,一些地方开始感受到多种壁垒。《瞭望》新闻周刊近日在河南、广东、宁夏等省区进行户籍制度改革调查中发现,率先推动“户改”的城市虽然在户口形式上都统一为“居民户口”,但一到落实相关政策和附加的社会福利待遇时,差别常常就浮现出来,显示城乡户口差别背后隐含的社会不公仍旧不少,诸如社会地位、收入标准、子女入学、劳动就业、医疗卫生、社保、福利、高考、升职、培训等等并没有完全消除,这些壁垒正制约着户籍管理制度改革的进程。 13.全国人大代表吴明辉建议,《户籍法》应该包括以下内容:公民拥有依法迁徙入籍的自由;取得入籍居住资格的基本条件是,在拟入籍地有稳定的住所,或有稳定的工作,或有直系亲属、监护人承担赡养、抚养、监护的义务;取得某地户籍后,公民在租用或购买住宅、求职、工作、受教育、婚姻生育、参与公共政治社会生活、休憩等方面享有平等权利。全国各类地区不再设立类似红印、蓝印之类的差别性户籍。 14.但是,对中国户籍法过早出台的反对声音也有。中国人民公安大学王太元教授认为,“有些人想当然地以为靠一部户籍法就能解决所有与户籍有关的社会问题,这是不可能,也是盘根错节、无从下手的。”只有先解决中国社会发展过程中的公平、发展、稳定等社会问题,才能水到渠成地出台一部统一的户籍法。 15.郑州市户籍制度改革在全国大中城市中起步并不算最早,但彻底性却是引人注目的。2001年11月1日,郑州市人民政府发布文件,规定从当天起,亲属投靠、新生儿入户、购房入户、工作入户等7种情况可以办理郑州市区户口。 “这是对郑州市区户口前所未有的放宽。这个政策出台的背后,是郑州做大的雄心。”河南省委政策研究室副主任王永苏分析。但是,原本想拉大城市框架,加快城市化进程的“户籍新政”,给城市公共资源带来的压力或许是郑州市政府所始料未及的。 16.2001年11月,时任郑州市长陈义初在回答公众对“外地人大量挤到郑州,会不会影响市民生活”的疑虑时,曾充满自信地表示不会。“他们一样会享受到郑州市民应该享受的待遇,比如子女入学、征兵、享受最低生活保障。”但是到了户口放开后的第三年,现任市长王文超不得不面临户籍新政带来的种种压力。即使走在郑州的街头,也能感受到这个城市在人口激增下的吃力:交通越来越堵,公交车越来越挤。尤其是赶在新学期入学的孩子们,他们发现一个小教室里要装下近90个同学,每一个人所拥有的活动空间只能前后相距不到 20厘米的座位,老师要对着麦克风才能让每个孩子都能听到讲课。……城市化进程中公共资源短缺的压力,正在成为郑州眼下这场户籍新政的难以回避的难题。 17.公共资源压力下的郑州户籍政策紧缩现象,在全国各地加快城市化进程、放开户口的背景下显得格外引人注目。河南省社科院的研究员刘道兴认为,“我们需要怎样的城市化如何协调城市化的速度与质量固然是今天郑州面临的困境,同时也是城市化浪潮下其他城市明天将遇到的问题。从这个层面上说,郑州现象具有典型意义。”在他看来,郑州城市化进程显然违背了城市发展规律,起到了拔苗助长的效果。 18.现在的情况是,因为农民工进城挣钱的部门,比如银行、商业部门、劳动部门等,都默不做声;而教育、房管、公安等用钱单位,就会说农民下进城压力太大。“其实国家和政府应该把挣钱单位和用钱单位统筹算个账,让挣钱的交给用钱的,就不存在冲击了。” 19.推进户籍制度改革,打破城乡二元经济格局,这不是一个单纯的户口迁移问题,而是一个涉及各方面的社会管理体制问题。如果不从背后的这些制度逐个改起,却希望通过户口管理制度改革来解决所有问题,是一个无法实现的幻想。 20.真正要实现户籍改革目标,至少还要迈过两道难关:第一道难关是宪政体制关。根据中国宪法性法律《选举法》的规定,全国人大和县以上地方各级人大代表的名额,按照农村每一代表所代表的人口数四倍于镇每一代表所代表的人口数的原则分配。这也就是说,每四个农村人口所能选举的代表份额只相当一个城市人口的代表份额,这种城乡人口在政治权利上严重的失衡,是当前中国最不合理的制度之一。如果改革户籍制度,势必要实行城乡合一体制,这就涉及到整个代表名额分配办法的根本改革。而选举制度是国家的基本制度,要修改必须经过严格的程序,同时会对国家整个政治架构——如全国人大和地方各级人大组成人员——产生深刻的影响。 第二道难关是土地权利关。在现行城乡二元户籍制度下,中国的土地所有权也实行国有和农村集体所有两种制度。在具体的权利机制上,两种土地所有权制度的权益分配、价格机制、权利转移机制、资源保护机制等内容都有天壤之别。如果统一城乡户籍制度,必然涉及如何界定土地所有权的问题。比如,原来的农村集体所有土地权归哪些人所有城镇居民是否有权去农村耕种国家如何将原有的土地所有权二元机制化解为单一的机制或者其他更合理的机制这些问题,牵一发而动全局,但如果改革户籍制度,这些问题又是必须解决的。 21.2007年5月,公安部《关于进一步改革户籍管理制度的意见》已上报国务院,正在等待最后的批复。意见将涉及五大改革措施,包括:严密和完善暂住户口登记管理;取消夫妻投靠的户口迁移条件限制;放宽老年人到城市投靠子女的户口迁移政策;以具有合法固定住所为基本条件的,可以调整户口迁移政策和逐步建立全国城乡统一的户口登记管理制度。 22.2007年6月1日起,太原市将不再有“农业户口”和“非农业户口”的差别,而统称为“居民户口”,并进一步放宽了民营企业、来并购买商品住房者、高学历人员、专业技术骨干等人员的落户条件。 此次太原市户籍改革的总体思路为:取消农业户口、非农业户口的划分方式,建立全市城乡统一的户口登记制度;以具有合法固定住所为基本条件,调整户口迁移政策;吸引各类人才和投资者参与太原市经济建设。今后,太原市将实行城乡统一户口登记和“居民户口”管理制度,对于各类户口实行按规定条件准入制度,进一步放宽各类人才和投资者户口准入条件。为此,太原市公安局根据《关于进一步改革户籍管理制度的意见》制定了实施细则,在申报渠道、所需材料、审批时限等方面做出了具体的规定。 阅读材料,对下面给出的各项观点进行分析。 A.应该由中央政府,而不是指望地方政府,来直接推行户籍制度改革。 B.暂住制度是一种歧视性管理手段。 C.一些地方给少数人以特别政策落户口是违背户籍改革的宗旨的。
- 案例分析题联合包裹公司的案例分析1907年,美国人吉米·凯西创立了联合包裹公司。创业初期仅有一辆卡车及几部摩托车,主要为西雅图百货公司运送货物。现在,联合包裹已发展成拥有15.7万辆地面车辆,610架自有或包租飞机,全球员工33万名,年营业额270亿美元的巨型公司。它每个工作日处理包裹130万件,每年运送30亿件各种包裹和文件。联合包裹提供的服务已经成为美国人日常生活中须臾不可离的东西,成为“美国经济运行中一只几乎无处不在的手”,每年装载了美国国民生产总值的6%。1998年联合包裹在华尔街上市(上市金额高达55亿美元,创下了美国历史最高记录),同时涉足电子商务领域,大踏步向以知识为基础的全球性物流公司迈进。过去10年,联合包裹共投资了110亿美元,用于采购主机、PC、手持电脑、无线调制解调器,建立蜂窝无线网络,雇佣4000名电脑程序员和技术人员。这一浩大的投资活动不仅使得联合包裹实现了对包裹运送每一步的紧密跟踪,而且使之在电子商务大潮中占据了有利地位。联合包裹公司的电子跟踪系统,跟踪每日130万件包裹的运送情况。公司的卡车司机(同时也是送货人)人手一部如手持电脑大小的信息获得器,内置无线装置,能同时接收和发送送货信息。客户一旦签单寄送包裹,信息便通过电子跟踪系统传送出去。联合包裹还使用全球定位卫星,随时通知司机更新行车路线。实际上,联合包裹的服务还不止于此。它在新泽西和亚特兰大建立了两大数据神经中心,1998年还成立了联合包裹金融公司(联合包裹拥有流通现金30亿美元),提供信用担保和库存融资服务,所有这些使得联合包裹在电子商务活动中同时充担中介人、承运人、担保人和收款人四者合一的关键角色。目前,联合包裹为Gateway公司运送包裹,从收件人那里收取现金,然后这笔款项将直接打入Gateway公司的银行账号。这种业务现已占到该公司业务的8%。Gateway公司是已经建立起市场信誉的公司,如果客户从某个拍卖网站或者电视广告中看中某件商品,尽管价格十分具有诱惑力,在还没有见到实物前,让他掏钱毕竟有所顾虑。联合包裹的担保业务恰好解决了电子商务活动中现金支付和信用问题。联合包裹的这种技术手段在国际贸易中更显示出威力。联合包裹的物流部现已是公司业务增长最快的部门,过去两年增长了70%以上,而且今后三年仍可望有35%的年增长率。联合包裹1976年即进入欧洲,耐心等待了近30年之后,它的国际业务开始疯狂赢利。在欧洲,它收购了几十家地面及空中运输公司。每天,全欧洲有300架次的联合包裹货运班机降落,有1.7万辆卡车在这个大陆来回穿梭。联合包裹最近宣布准备增加机队数量,今年将有7架空中客车A300交货,同时投资10亿美元扩建其设立在肯塔基州路易斯维尔的航空枢纽。所有这些,为联合包裹的物流业务奠定了扎实基础。路易斯维尔航空枢纽附近的物流部门正在为惠普等计算机公司提供这种服务:每天晚上在三到四小时的一段时间内,一共90架飞机降落在占地面积500公顷的这一航空枢纽。从这些飞机上卸下有故障的电脑部件以及笔记本电脑等,并以最快速度运到离枢纽只有几英里远的物流部门。在那里,60名电脑修理人员能利索的干完800件活,并赶在联合包裹的头班飞机起飞前完工。联合包裹的员工队伍也相当稳定,稳定率保持在90%以上,许多人一干就是几十年。高层管理人员有的就是从司机、装卸工一步步升上来的。公司首席执行官凯里的衣橱里至今还挂着28年前在联合包裹兼职当司机时穿的棕色套装。联合包裹上市后,一下造出了数百名百万富翁。这就更增强了员工对公司的向心力。案例分析要求: 简述案例中提及的主要物流信息技术及其作用。
- 案例分析题某公司采购管理绩效考核实施办法为适应本公司重组改制后的新体制新机制的要求,进一步深化采购管理绩效改革,转换运行机制,加强采购管理,大力推进物资采购电子商务工作,实现采购与供应效益最佳化,制定本考核实施办法。1.考核内容1.1保证生产建设物资供应采购部门是为生产与工程部门服务的,因此要千方百计从质量、进度、服务等方面保证生产建设需要。杜绝发生物资采购重大质量事故,不能因供货不及时而影响生产建设进度。1.1.1采购的物资质量要满足设计、技术、工艺要求,符合产品质量标准。建立事先、事中、事后质量监督办法和实施程序,严格把好选样、供应商、合同签订、设备监测、质量检验等环节,实施质量责任跟踪制度,健全质量管理档案。质量监督职责落实到部门、岗位,并配备必要的质量检测设施。1.1.2采购要满足生产建设进度要求。加强与计划、设计、技术、工程等部门和使用单位的联系,主动深入生产、检修、施工现场,掌握物资需求动态和进度控制节点,准确编制物资采购计划,保证进度,责任落实到部门、人员。加强资源组织全过程的调度、协调度,抓好催交催运,确保按期供货。1.2物资采购电子商务改变传统采购订货方式,积极开展物资采购电子商务。集团公司、股份公司规定的上网采购物资品种做到全部网上采购,未经批准不得擅自在网下采购。物资采购电子商务要做到公开、规范、提高效率。1.3主要物资集中采购从体制、管理、资金上形成主要物资集中采购的运行机制。集团采购、统一组织采购要认真执行有关文件的规定。各单位内部要有一个供应部门负责主要物资集中采购,集中采购物资占本单位全部采购物资的80%以上,公司所需物资要委托股份公司分公司物资采购部门采购。1.4节约采购资金、降低采购费用1.4.1强化物资采购管理,完善物资采购全过程完整的管理制度和运行程序。1.4.2严格采购费用管理。建立控制采购费用管理制度及实施办法,努力减少管理费、二次运杂费支出,严格预付款审批。费用控制指标要分解落实到部门、岗位,严格采购全过程费用监督考核,努力降低物资采购费用支出。1.5储备资金管理做到控制物资储备数量、优化库存结构、加速资金周转。要建立健全物资储备资金管理制度,核定合理的储备资金定额,职责落实到部门、岗位、严格考核控制。2.绩效评估指标及评估标准表略3.考核办法3.1股份公司物资装备部负责对集团公司、股份公司各单位物资采购管理工作绩效进行考核。物资装备部对各单位不定期进行抽查,对各单位物资采购管理绩效考核达标情况进行通报。3.2各单位进行仔细考核。4.考核工作要求略5.考核奖惩略6.本考核实施办法于2007年元月1日起试行。7.本考核实施办法由股份公司物资装备部负责解释。案例分析要求: 结合案例说明采购绩效评估的作用。
- 案例分析题“DZ包餐”公司的经营发展“DZ包餐”是一家提供全方位包餐服务的公司,是上海某大饭店的下岗工人李杨夫妇于1994年创办的,如今已经发展成为苏锡常和杭嘉湖地区小有名气的餐饮服务企业之一。“DZ包餐”的服务分为两类:递送盒饭和套餐服务。盒饭主要由荤菜、素菜、卤菜、大众汤和普通水果组成。可供顾客选择的菜单:荤菜6种、素菜10种、卤菜4种、大众汤3种和普通水果3种,还可以定做餐饮佐料。尽管菜单的变化不大,但从年度报表来看,这项服务的总体需求水平相当稳定,老顾客通常每天会打电话来定购。但由于设施设备的缘故,“DZ包餐”会要求顾客在上午10点前电话预定,以便确保准时递送。在套餐服务方面,该公司的核心能力是为企事业单位提供冷餐会、大型餐会,以及一般家庭的家宴和喜庆宴会。客户所需的各种菜肴和服务可以事先预约,但由于这项服务的季节性很强,又与各种社会节日和法定假日相关.有旺季和淡季之分,因此要求顾客提前几周甚至1个月来预定。“DZ包餐”公司内的设施布局类似于一个加工车间,主要有五个工作区域:热制食品工作区,冷菜工作区,卤菜准备区,汤类与水果准备区,以及一个配餐工作区,专为装盒饭和预定的套菜装盆共享。此外,还有三间小冷库供储存冷冻食品,一间大型干货间供储藏不易变质的物料。但设施设备的限制以及食品变质的风险制约着“DZ包餐”公司的发展规模。虽然饮料和水果可以外购,有些店家愿意送货上门,但总体上还是制约了“DZ包餐”公司提供柔性化服务。在人员配备上,李杨夫妇聘用了10名员工:2名厨师和8名食品准备工,旺季时另外雇佣一些兼职服务员。包餐行业的竞争是十分激烈的,高质量的食品、可靠的递送、灵活的服务以及低成本的运营等都是这一行业求生存、谋发展的根本。近来,“DZ包餐”公司已经开始感觉到来自愈来愈挑剔的顾客和几家新来的专业包餐企业的竞争压力。顾客愈来愈需要菜单的多样化、服务的柔性化、响应的及时化。最近,李杨夫妇参加了一个现代物流知识培训班,对准时化运作和第三方物流服务的概念印象很深,并认为这些理念正是“DZ包餐”公司要保持其竞争能力所需要的东西。但是他们仍旧感到困惑,那么,“DZ包餐”公司能否借助第三方物流的物流服务。案例分析要求: 请分析“DZ包餐”公司的经营活动可否引入第三方物流服务,说明理由。
- Children are (62) serious illnesses because of their parents smoking at home, rays the government’s chief medical officer, who has warned adults not to light (63) in front of their sons and daughters. Sir Liam Donaldson, Britain’s most senior doctor, (64) that there would be a further (65) crackdown on smoking after the ban comes into force in England next Sunday. He promised renewed public health advertising campaigns to try to educate parents who smoke. "We will strengthen and make (66) the message to parents about the risks to their children of smoking. This is something we will need to constantly remind them about." " (67) the number of parents who make is falling, children’s exposure (68) parental smoke remains "a problem area", he said. The number of Britons who smoke has fallen to 24 per cent and ministers hope going smoke-free will (69) time bring about another 4 or 5 per cent drop. " (70) if we want to go (71) we have got to reinforce all these other tobacco measures and denormalise smoking completely," said Donaldson. "The first of July is trot when action stops; it’s a launchpad from (72) we can make further massive (73) . I hope people will be behind some of the slightly (74) measures." He wants cigarettes to be (75) away in shops. "If you walk into the average supermarket, one of the things that confronts you (76) away is a wall of cigarettes. That’s (77) . I’d like to see them (78) the wall of cigarettes and keep them under the counter," said Donaldson. "Some people would (79) the idea of cigarettes being kept under the counter like magazines that you wouldn’t want displayed. But I think that these are all part of the denormalisation (80) . Supermarkets are big, responsible organisations. Wouldn’t they like to strike another (81) for health and play their part on a disease that still kills over 100,000 a year"
- Children are (62) serious illnesses because of their parents smoking at home, rays the government’s chief medical officer, who has warned adults not to light (63) in front of their sons and daughters. Sir Liam Donaldson, Britain’s most senior doctor, (64) that there would be a further (65) crackdown on smoking after the ban comes into force in England next Sunday. He promised renewed public health advertising campaigns to try to educate parents who smoke. "We will strengthen and make (66) the message to parents about the risks to their children of smoking. This is something we will need to constantly remind them about." " (67) the number of parents who make is falling, children’s exposure (68) parental smoke remains "a problem area", he said. The number of Britons who smoke has fallen to 24 per cent and ministers hope going smoke-free will (69) time bring about another 4 or 5 per cent drop. " (70) if we want to go (71) we have got to reinforce all these other tobacco measures and denormalise smoking completely," said Donaldson. "The first of July is trot when action stops; it’s a launchpad from (72) we can make further massive (73) . I hope people will be behind some of the slightly (74) measures." He wants cigarettes to be (75) away in shops. "If you walk into the average supermarket, one of the things that confronts you (76) away is a wall of cigarettes. That’s (77) . I’d like to see them (78) the wall of cigarettes and keep them under the counter," said Donaldson. "Some people would (79) the idea of cigarettes being kept under the counter like magazines that you wouldn’t want displayed. But I think that these are all part of the denormalisation (80) . Supermarkets are big, responsible organisations. Wouldn’t they like to strike another (81) for health and play their part on a disease that still kills over 100,000 a year"
- Children are (62) serious illnesses because of their parents smoking at home, rays the government’s chief medical officer, who has warned adults not to light (63) in front of their sons and daughters. Sir Liam Donaldson, Britain’s most senior doctor, (64) that there would be a further (65) crackdown on smoking after the ban comes into force in England next Sunday. He promised renewed public health advertising campaigns to try to educate parents who smoke. "We will strengthen and make (66) the message to parents about the risks to their children of smoking. This is something we will need to constantly remind them about." " (67) the number of parents who make is falling, children’s exposure (68) parental smoke remains "a problem area", he said. The number of Britons who smoke has fallen to 24 per cent and ministers hope going smoke-free will (69) time bring about another 4 or 5 per cent drop. " (70) if we want to go (71) we have got to reinforce all these other tobacco measures and denormalise smoking completely," said Donaldson. "The first of July is trot when action stops; it’s a launchpad from (72) we can make further massive (73) . I hope people will be behind some of the slightly (74) measures." He wants cigarettes to be (75) away in shops. "If you walk into the average supermarket, one of the things that confronts you (76) away is a wall of cigarettes. That’s (77) . I’d like to see them (78) the wall of cigarettes and keep them under the counter," said Donaldson. "Some people would (79) the idea of cigarettes being kept under the counter like magazines that you wouldn’t want displayed. But I think that these are all part of the denormalisation (80) . Supermarkets are big, responsible organisations. Wouldn’t they like to strike another (81) for health and play their part on a disease that still kills over 100,000 a year"
- Children are (62) serious illnesses because of their parents smoking at home, rays the government’s chief medical officer, who has warned adults not to light (63) in front of their sons and daughters. Sir Liam Donaldson, Britain’s most senior doctor, (64) that there would be a further (65) crackdown on smoking after the ban comes into force in England next Sunday. He promised renewed public health advertising campaigns to try to educate parents who smoke. "We will strengthen and make (66) the message to parents about the risks to their children of smoking. This is something we will need to constantly remind them about." " (67) the number of parents who make is falling, children’s exposure (68) parental smoke remains "a problem area", he said. The number of Britons who smoke has fallen to 24 per cent and ministers hope going smoke-free will (69) time bring about another 4 or 5 per cent drop. " (70) if we want to go (71) we have got to reinforce all these other tobacco measures and denormalise smoking completely," said Donaldson. "The first of July is trot when action stops; it’s a launchpad from (72) we can make further massive (73) . I hope people will be behind some of the slightly (74) measures." He wants cigarettes to be (75) away in shops. "If you walk into the average supermarket, one of the things that confronts you (76) away is a wall of cigarettes. That’s (77) . I’d like to see them (78) the wall of cigarettes and keep them under the counter," said Donaldson. "Some people would (79) the idea of cigarettes being kept under the counter like magazines that you wouldn’t want displayed. But I think that these are all part of the denormalisation (80) . Supermarkets are big, responsible organisations. Wouldn’t they like to strike another (81) for health and play their part on a disease that still kills over 100,000 a year"
- Children are (62) serious illnesses because of their parents smoking at home, rays the government’s chief medical officer, who has warned adults not to light (63) in front of their sons and daughters. Sir Liam Donaldson, Britain’s most senior doctor, (64) that there would be a further (65) crackdown on smoking after the ban comes into force in England next Sunday. He promised renewed public health advertising campaigns to try to educate parents who smoke. "We will strengthen and make (66) the message to parents about the risks to their children of smoking. This is something we will need to constantly remind them about." " (67) the number of parents who make is falling, children’s exposure (68) parental smoke remains "a problem area", he said. The number of Britons who smoke has fallen to 24 per cent and ministers hope going smoke-free will (69) time bring about another 4 or 5 per cent drop. " (70) if we want to go (71) we have got to reinforce all these other tobacco measures and denormalise smoking completely," said Donaldson. "The first of July is trot when action stops; it’s a launchpad from (72) we can make further massive (73) . I hope people will be behind some of the slightly (74) measures." He wants cigarettes to be (75) away in shops. "If you walk into the average supermarket, one of the things that confronts you (76) away is a wall of cigarettes. That’s (77) . I’d like to see them (78) the wall of cigarettes and keep them under the counter," said Donaldson. "Some people would (79) the idea of cigarettes being kept under the counter like magazines that you wouldn’t want displayed. But I think that these are all part of the denormalisation (80) . Supermarkets are big, responsible organisations. Wouldn’t they like to strike another (81) for health and play their part on a disease that still kills over 100,000 a year"
- Children are (62) serious illnesses because of their parents smoking at home, rays the government’s chief medical officer, who has warned adults not to light (63) in front of their sons and daughters. Sir Liam Donaldson, Britain’s most senior doctor, (64) that there would be a further (65) crackdown on smoking after the ban comes into force in England next Sunday. He promised renewed public health advertising campaigns to try to educate parents who smoke. "We will strengthen and make (66) the message to parents about the risks to their children of smoking. This is something we will need to constantly remind them about." " (67) the number of parents who make is falling, children’s exposure (68) parental smoke remains "a problem area", he said. The number of Britons who smoke has fallen to 24 per cent and ministers hope going smoke-free will (69) time bring about another 4 or 5 per cent drop. " (70) if we want to go (71) we have got to reinforce all these other tobacco measures and denormalise smoking completely," said Donaldson. "The first of July is trot when action stops; it’s a launchpad from (72) we can make further massive (73) . I hope people will be behind some of the slightly (74) measures." He wants cigarettes to be (75) away in shops. "If you walk into the average supermarket, one of the things that confronts you (76) away is a wall of cigarettes. That’s (77) . I’d like to see them (78) the wall of cigarettes and keep them under the counter," said Donaldson. "Some people would (79) the idea of cigarettes being kept under the counter like magazines that you wouldn’t want displayed. But I think that these are all part of the denormalisation (80) . Supermarkets are big, responsible organisations. Wouldn’t they like to strike another (81) for health and play their part on a disease that still kills over 100,000 a year"
- Children are (62) serious illnesses because of their parents smoking at home, rays the government’s chief medical officer, who has warned adults not to light (63) in front of their sons and daughters. Sir Liam Donaldson, Britain’s most senior doctor, (64) that there would be a further (65) crackdown on smoking after the ban comes into force in England next Sunday. He promised renewed public health advertising campaigns to try to educate parents who smoke. "We will strengthen and make (66) the message to parents about the risks to their children of smoking. This is something we will need to constantly remind them about." " (67) the number of parents who make is falling, children’s exposure (68) parental smoke remains "a problem area", he said. The number of Britons who smoke has fallen to 24 per cent and ministers hope going smoke-free will (69) time bring about another 4 or 5 per cent drop. " (70) if we want to go (71) we have got to reinforce all these other tobacco measures and denormalise smoking completely," said Donaldson. "The first of July is trot when action stops; it’s a launchpad from (72) we can make further massive (73) . I hope people will be behind some of the slightly (74) measures." He wants cigarettes to be (75) away in shops. "If you walk into the average supermarket, one of the things that confronts you (76) away is a wall of cigarettes. That’s (77) . I’d like to see them (78) the wall of cigarettes and keep them under the counter," said Donaldson. "Some people would (79) the idea of cigarettes being kept under the counter like magazines that you wouldn’t want displayed. But I think that these are all part of the denormalisation (80) . Supermarkets are big, responsible organisations. Wouldn’t they like to strike another (81) for health and play their part on a disease that still kills over 100,000 a year"
- Children are (62) serious illnesses because of their parents smoking at home, rays the government’s chief medical officer, who has warned adults not to light (63) in front of their sons and daughters. Sir Liam Donaldson, Britain’s most senior doctor, (64) that there would be a further (65) crackdown on smoking after the ban comes into force in England next Sunday. He promised renewed public health advertising campaigns to try to educate parents who smoke. "We will strengthen and make (66) the message to parents about the risks to their children of smoking. This is something we will need to constantly remind them about." " (67) the number of parents who make is falling, children’s exposure (68) parental smoke remains "a problem area", he said. The number of Britons who smoke has fallen to 24 per cent and ministers hope going smoke-free will (69) time bring about another 4 or 5 per cent drop. " (70) if we want to go (71) we have got to reinforce all these other tobacco measures and denormalise smoking completely," said Donaldson. "The first of July is trot when action stops; it’s a launchpad from (72) we can make further massive (73) . I hope people will be behind some of the slightly (74) measures." He wants cigarettes to be (75) away in shops. "If you walk into the average supermarket, one of the things that confronts you (76) away is a wall of cigarettes. That’s (77) . I’d like to see them (78) the wall of cigarettes and keep them under the counter," said Donaldson. "Some people would (79) the idea of cigarettes being kept under the counter like magazines that you wouldn’t want displayed. But I think that these are all part of the denormalisation (80) . Supermarkets are big, responsible organisations. Wouldn’t they like to strike another (81) for health and play their part on a disease that still kills over 100,000 a year"
- Children are (62) serious illnesses because of their parents smoking at home, rays the government’s chief medical officer, who has warned adults not to light (63) in front of their sons and daughters. Sir Liam Donaldson, Britain’s most senior doctor, (64) that there would be a further (65) crackdown on smoking after the ban comes into force in England next Sunday. He promised renewed public health advertising campaigns to try to educate parents who smoke. "We will strengthen and make (66) the message to parents about the risks to their children of smoking. This is something we will need to constantly remind them about." " (67) the number of parents who make is falling, children’s exposure (68) parental smoke remains "a problem area", he said. The number of Britons who smoke has fallen to 24 per cent and ministers hope going smoke-free will (69) time bring about another 4 or 5 per cent drop. " (70) if we want to go (71) we have got to reinforce all these other tobacco measures and denormalise smoking completely," said Donaldson. "The first of July is trot when action stops; it’s a launchpad from (72) we can make further massive (73) . I hope people will be behind some of the slightly (74) measures." He wants cigarettes to be (75) away in shops. "If you walk into the average supermarket, one of the things that confronts you (76) away is a wall of cigarettes. That’s (77) . I’d like to see them (78) the wall of cigarettes and keep them under the counter," said Donaldson. "Some people would (79) the idea of cigarettes being kept under the counter like magazines that you wouldn’t want displayed. But I think that these are all part of the denormalisation (80) . Supermarkets are big, responsible organisations. Wouldn’t they like to strike another (81) for health and play their part on a disease that still kills over 100,000 a year"
- Children are (62) serious illnesses because of their parents smoking at home, rays the government’s chief medical officer, who has warned adults not to light (63) in front of their sons and daughters. Sir Liam Donaldson, Britain’s most senior doctor, (64) that there would be a further (65) crackdown on smoking after the ban comes into force in England next Sunday. He promised renewed public health advertising campaigns to try to educate parents who smoke. "We will strengthen and make (66) the message to parents about the risks to their children of smoking. This is something we will need to constantly remind them about." " (67) the number of parents who make is falling, children’s exposure (68) parental smoke remains "a problem area", he said. The number of Britons who smoke has fallen to 24 per cent and ministers hope going smoke-free will (69) time bring about another 4 or 5 per cent drop. " (70) if we want to go (71) we have got to reinforce all these other tobacco measures and denormalise smoking completely," said Donaldson. "The first of July is trot when action stops; it’s a launchpad from (72) we can make further massive (73) . I hope people will be behind some of the slightly (74) measures." He wants cigarettes to be (75) away in shops. "If you walk into the average supermarket, one of the things that confronts you (76) away is a wall of cigarettes. That’s (77) . I’d like to see them (78) the wall of cigarettes and keep them under the counter," said Donaldson. "Some people would (79) the idea of cigarettes being kept under the counter like magazines that you wouldn’t want displayed. But I think that these are all part of the denormalisation (80) . Supermarkets are big, responsible organisations. Wouldn’t they like to strike another (81) for health and play their part on a disease that still kills over 100,000 a year"
- Children are (62) serious illnesses because of their parents smoking at home, rays the government’s chief medical officer, who has warned adults not to light (63) in front of their sons and daughters. Sir Liam Donaldson, Britain’s most senior doctor, (64) that there would be a further (65) crackdown on smoking after the ban comes into force in England next Sunday. He promised renewed public health advertising campaigns to try to educate parents who smoke. "We will strengthen and make (66) the message to parents about the risks to their children of smoking. This is something we will need to constantly remind them about." " (67) the number of parents who make is falling, children’s exposure (68) parental smoke remains "a problem area", he said. The number of Britons who smoke has fallen to 24 per cent and ministers hope going smoke-free will (69) time bring about another 4 or 5 per cent drop. " (70) if we want to go (71) we have got to reinforce all these other tobacco measures and denormalise smoking completely," said Donaldson. "The first of July is trot when action stops; it’s a launchpad from (72) we can make further massive (73) . I hope people will be behind some of the slightly (74) measures." He wants cigarettes to be (75) away in shops. "If you walk into the average supermarket, one of the things that confronts you (76) away is a wall of cigarettes. That’s (77) . I’d like to see them (78) the wall of cigarettes and keep them under the counter," said Donaldson. "Some people would (79) the idea of cigarettes being kept under the counter like magazines that you wouldn’t want displayed. But I think that these are all part of the denormalisation (80) . Supermarkets are big, responsible organisations. Wouldn’t they like to strike another (81) for health and play their part on a disease that still kills over 100,000 a year"
- Passage Two Technology is a two-edged sword. Rarely is this as clear as it is in the realm of health care. Technology allows doctors to test their patients for genetic defects — and then to turn around and spread the results throughout the world via the Internet. For someone in need of treatment, that’s good news. But for someone in search of a job or an insurance policy, it can be all bad. Last week a corollary (推论) was proposed to the patients’ bill of rights now before Congress: a right to medical privacy. Beginning in 2002, under rules set to become law in February, patients would be able to decide the conditions under which their personal medical data could leak. They would be able to examine their records and make corrections. They could learn who else had seen the information. Improper use of records by a caregiver or insurer could result in both civil and criminal penalties. The plan was said to be an unprecedented step toward putting Americans back in control of their own medical records. While the administration declared that the rules as an attempt to strike a balance between the needs of consumers and those of the health-care industry, neither doctors nor insurance companies were happy. The doctors said the rules could actually destroy privacy, pointing to a stipulation allowing managed-care plans to use personal information without consent if the purpose was "health-care operations". That, physicians said, was a loophole (漏洞) through which Health Maintenance Organizations and other insurers could pry (窥探) into the doctor-patient relationship, in the name of assessing the quality of care. Meanwhile, the insurers protested that the rules would make them vulnerable to lawsuits. They were especially disturbed by a stipulation holding them liable for privacy breaches (违背) by "business partners" such as lawyers and accountants. Both groups agreed that privacy protections would drive up the cost of health care by at least an additional $3.8 billion, and maybe much more, over the next five years. They also complained about the increased level of federal scrutiny required by the new rules’ enforcement rules. One aim of the roles is to reassure patients about confidentiality, thereby encouraging them to be open with their doctors. Today various cancers and other embarrassing diseases can go untreated because patients are afraid of embarrassment or of losing insurance coverage. The fear is real: an official noted that a January poll by Princeton Survey Research Associates found that one in six U. S. adults had at some time done something unusual to conceal medical information, such as paying cash for services. What does the passage mainly discuss
- Children are (62) serious illnesses because of their parents smoking at home, rays the government’s chief medical officer, who has warned adults not to light (63) in front of their sons and daughters. Sir Liam Donaldson, Britain’s most senior doctor, (64) that there would be a further (65) crackdown on smoking after the ban comes into force in England next Sunday. He promised renewed public health advertising campaigns to try to educate parents who smoke. "We will strengthen and make (66) the message to parents about the risks to their children of smoking. This is something we will need to constantly remind them about." " (67) the number of parents who make is falling, children’s exposure (68) parental smoke remains "a problem area", he said. The number of Britons who smoke has fallen to 24 per cent and ministers hope going smoke-free will (69) time bring about another 4 or 5 per cent drop. " (70) if we want to go (71) we have got to reinforce all these other tobacco measures and denormalise smoking completely," said Donaldson. "The first of July is trot when action stops; it’s a launchpad from (72) we can make further massive (73) . I hope people will be behind some of the slightly (74) measures." He wants cigarettes to be (75) away in shops. "If you walk into the average supermarket, one of the things that confronts you (76) away is a wall of cigarettes. That’s (77) . I’d like to see them (78) the wall of cigarettes and keep them under the counter," said Donaldson. "Some people would (79) the idea of cigarettes being kept under the counter like magazines that you wouldn’t want displayed. But I think that these are all part of the denormalisation (80) . Supermarkets are big, responsible organisations. Wouldn’t they like to strike another (81) for health and play their part on a disease that still kills over 100,000 a year"
- Children are (62) serious illnesses because of their parents smoking at home, rays the government’s chief medical officer, who has warned adults not to light (63) in front of their sons and daughters. Sir Liam Donaldson, Britain’s most senior doctor, (64) that there would be a further (65) crackdown on smoking after the ban comes into force in England next Sunday. He promised renewed public health advertising campaigns to try to educate parents who smoke. "We will strengthen and make (66) the message to parents about the risks to their children of smoking. This is something we will need to constantly remind them about." " (67) the number of parents who make is falling, children’s exposure (68) parental smoke remains "a problem area", he said. The number of Britons who smoke has fallen to 24 per cent and ministers hope going smoke-free will (69) time bring about another 4 or 5 per cent drop. " (70) if we want to go (71) we have got to reinforce all these other tobacco measures and denormalise smoking completely," said Donaldson. "The first of July is trot when action stops; it’s a launchpad from (72) we can make further massive (73) . I hope people will be behind some of the slightly (74) measures." He wants cigarettes to be (75) away in shops. "If you walk into the average supermarket, one of the things that confronts you (76) away is a wall of cigarettes. That’s (77) . I’d like to see them (78) the wall of cigarettes and keep them under the counter," said Donaldson. "Some people would (79) the idea of cigarettes being kept under the counter like magazines that you wouldn’t want displayed. But I think that these are all part of the denormalisation (80) . Supermarkets are big, responsible organisations. Wouldn’t they like to strike another (81) for health and play their part on a disease that still kills over 100,000 a year"
- Passage One This year the combined advertising revenues of Google and Yahoo! will rival the combined primetime ad revenues of America’s three big television networks, ABC, CBS and NBC predicts Advertising Age. It will, says the trade magazine, represent a "watershed moment" in the evolution of the internet as an advertising medium. A 30-second prime-time TV ad was once considered the most effective — and the most expensive — form of advertising. But that was before the internet got going. And this week online advertising made another leap forward. This latest innovation comes from Google, which has begun testing a new auction-based service for display advertising. Both Google and Yahoo! make most of their money from advertising. Auctioning keyword search-terms, which deliver sponsored links to advertisers’ websites, has proved to be particularly lucrative. And advertisers like paid-search because, unlike TV, they only pay for results: they are charged when someone clicks on one of their links. Both Google and Yahoo!, along with search-site rivals like Microsoft’s MSN and Ask Jeeves, are developing much broader ranges of marketing services. Google, for instance, already provides a service called AdSense. It works rather like an advertising agency, automatically placing sponsored links and other ads on third-party websites. Google then splits the revenue with the owners of those websites, who can range from multinationals to individuals publishing blogs, as online journals are known. Google’s new service extends AdSense in three ways. Instead of Google’s software analyzing third-party websites to determine from their content what relevant ads to place on them, advertisement will instead be able to select the specific sites where they want their ads to appear. This provides both more flexibility and control, says Patrick Keane, Google’s head of sales strategy. The second change involves pricing. Potential internet advertisers must bid for their ad to appear on a "cost-per-thousand" (known as CPM) basis. This is similar to TV commercials, where advertisers pay according to the number of people who are supposed to see the ad. But the Google system delivers a twist: CPM bids will also have to compete against rival bids for the same ad space from those wanting to pay on a "cost-per-click" basis, the way search terms are presently sold. Click-through marketing tends to be aimed at people who already know they want to buy something and are searching for product and price information, whereas display advertising is more often used to persuade people to buy things in the first instance. The third change is that Google will now offer animated ads — but nothing too flashy or annoying, insists Mr. Keane. Such ads are likely to be more appealing to some the big-brand advertisers. Spurred on by the spread of faster broadband connections, such companies are becoming increasingly interested in so-called "rich-media" ads, like animation and video. What’s the main idea of the passage
- Passage Two Technology is a two-edged sword. Rarely is this as clear as it is in the realm of health care. Technology allows doctors to test their patients for genetic defects — and then to turn around and spread the results throughout the world via the Internet. For someone in need of treatment, that’s good news. But for someone in search of a job or an insurance policy, it can be all bad. Last week a corollary (推论) was proposed to the patients’ bill of rights now before Congress: a right to medical privacy. Beginning in 2002, under rules set to become law in February, patients would be able to decide the conditions under which their personal medical data could leak. They would be able to examine their records and make corrections. They could learn who else had seen the information. Improper use of records by a caregiver or insurer could result in both civil and criminal penalties. The plan was said to be an unprecedented step toward putting Americans back in control of their own medical records. While the administration declared that the rules as an attempt to strike a balance between the needs of consumers and those of the health-care industry, neither doctors nor insurance companies were happy. The doctors said the rules could actually destroy privacy, pointing to a stipulation allowing managed-care plans to use personal information without consent if the purpose was "health-care operations". That, physicians said, was a loophole (漏洞) through which Health Maintenance Organizations and other insurers could pry (窥探) into the doctor-patient relationship, in the name of assessing the quality of care. Meanwhile, the insurers protested that the rules would make them vulnerable to lawsuits. They were especially disturbed by a stipulation holding them liable for privacy breaches (违背) by "business partners" such as lawyers and accountants. Both groups agreed that privacy protections would drive up the cost of health care by at least an additional $3.8 billion, and maybe much more, over the next five years. They also complained about the increased level of federal scrutiny required by the new rules’ enforcement rules. One aim of the roles is to reassure patients about confidentiality, thereby encouraging them to be open with their doctors. Today various cancers and other embarrassing diseases can go untreated because patients are afraid of embarrassment or of losing insurance coverage. The fear is real: an official noted that a January poll by Princeton Survey Research Associates found that one in six U. S. adults had at some time done something unusual to conceal medical information, such as paying cash for services. What is the purpose of giving the example of January poll by Princeton Survey Research Associates
- Children are (62) serious illnesses because of their parents smoking at home, rays the government’s chief medical officer, who has warned adults not to light (63) in front of their sons and daughters. Sir Liam Donaldson, Britain’s most senior doctor, (64) that there would be a further (65) crackdown on smoking after the ban comes into force in England next Sunday. He promised renewed public health advertising campaigns to try to educate parents who smoke. "We will strengthen and make (66) the message to parents about the risks to their children of smoking. This is something we will need to constantly remind them about." " (67) the number of parents who make is falling, children’s exposure (68) parental smoke remains "a problem area", he said. The number of Britons who smoke has fallen to 24 per cent and ministers hope going smoke-free will (69) time bring about another 4 or 5 per cent drop. " (70) if we want to go (71) we have got to reinforce all these other tobacco measures and denormalise smoking completely," said Donaldson. "The first of July is trot when action stops; it’s a launchpad from (72) we can make further massive (73) . I hope people will be behind some of the slightly (74) measures." He wants cigarettes to be (75) away in shops. "If you walk into the average supermarket, one of the things that confronts you (76) away is a wall of cigarettes. That’s (77) . I’d like to see them (78) the wall of cigarettes and keep them under the counter," said Donaldson. "Some people would (79) the idea of cigarettes being kept under the counter like magazines that you wouldn’t want displayed. But I think that these are all part of the denormalisation (80) . Supermarkets are big, responsible organisations. Wouldn’t they like to strike another (81) for health and play their part on a disease that still kills over 100,000 a year"
- Passage One This year the combined advertising revenues of Google and Yahoo! will rival the combined primetime ad revenues of America’s three big television networks, ABC, CBS and NBC predicts Advertising Age. It will, says the trade magazine, represent a "watershed moment" in the evolution of the internet as an advertising medium. A 30-second prime-time TV ad was once considered the most effective — and the most expensive — form of advertising. But that was before the internet got going. And this week online advertising made another leap forward. This latest innovation comes from Google, which has begun testing a new auction-based service for display advertising. Both Google and Yahoo! make most of their money from advertising. Auctioning keyword search-terms, which deliver sponsored links to advertisers’ websites, has proved to be particularly lucrative. And advertisers like paid-search because, unlike TV, they only pay for results: they are charged when someone clicks on one of their links. Both Google and Yahoo!, along with search-site rivals like Microsoft’s MSN and Ask Jeeves, are developing much broader ranges of marketing services. Google, for instance, already provides a service called AdSense. It works rather like an advertising agency, automatically placing sponsored links and other ads on third-party websites. Google then splits the revenue with the owners of those websites, who can range from multinationals to individuals publishing blogs, as online journals are known. Google’s new service extends AdSense in three ways. Instead of Google’s software analyzing third-party websites to determine from their content what relevant ads to place on them, advertisement will instead be able to select the specific sites where they want their ads to appear. This provides both more flexibility and control, says Patrick Keane, Google’s head of sales strategy. The second change involves pricing. Potential internet advertisers must bid for their ad to appear on a "cost-per-thousand" (known as CPM) basis. This is similar to TV commercials, where advertisers pay according to the number of people who are supposed to see the ad. But the Google system delivers a twist: CPM bids will also have to compete against rival bids for the same ad space from those wanting to pay on a "cost-per-click" basis, the way search terms are presently sold. Click-through marketing tends to be aimed at people who already know they want to buy something and are searching for product and price information, whereas display advertising is more often used to persuade people to buy things in the first instance. The third change is that Google will now offer animated ads — but nothing too flashy or annoying, insists Mr. Keane. Such ads are likely to be more appealing to some the big-brand advertisers. Spurred on by the spread of faster broadband connections, such companies are becoming increasingly interested in so-called "rich-media" ads, like animation and video. Which of the following is not included in Google’s new service which extends AdSense
- Children are (62) serious illnesses because of their parents smoking at home, rays the government’s chief medical officer, who has warned adults not to light (63) in front of their sons and daughters. Sir Liam Donaldson, Britain’s most senior doctor, (64) that there would be a further (65) crackdown on smoking after the ban comes into force in England next Sunday. He promised renewed public health advertising campaigns to try to educate parents who smoke. "We will strengthen and make (66) the message to parents about the risks to their children of smoking. This is something we will need to constantly remind them about." " (67) the number of parents who make is falling, children’s exposure (68) parental smoke remains "a problem area", he said. The number of Britons who smoke has fallen to 24 per cent and ministers hope going smoke-free will (69) time bring about another 4 or 5 per cent drop. " (70) if we want to go (71) we have got to reinforce all these other tobacco measures and denormalise smoking completely," said Donaldson. "The first of July is trot when action stops; it’s a launchpad from (72) we can make further massive (73) . I hope people will be behind some of the slightly (74) measures." He wants cigarettes to be (75) away in shops. "If you walk into the average supermarket, one of the things that confronts you (76) away is a wall of cigarettes. That’s (77) . I’d like to see them (78) the wall of cigarettes and keep them under the counter," said Donaldson. "Some people would (79) the idea of cigarettes being kept under the counter like magazines that you wouldn’t want displayed. But I think that these are all part of the denormalisation (80) . Supermarkets are big, responsible organisations. Wouldn’t they like to strike another (81) for health and play their part on a disease that still kills over 100,000 a year"
- Children are (62) serious illnesses because of their parents smoking at home, rays the government’s chief medical officer, who has warned adults not to light (63) in front of their sons and daughters. Sir Liam Donaldson, Britain’s most senior doctor, (64) that there would be a further (65) crackdown on smoking after the ban comes into force in England next Sunday. He promised renewed public health advertising campaigns to try to educate parents who smoke. "We will strengthen and make (66) the message to parents about the risks to their children of smoking. This is something we will need to constantly remind them about." " (67) the number of parents who make is falling, children’s exposure (68) parental smoke remains "a problem area", he said. The number of Britons who smoke has fallen to 24 per cent and ministers hope going smoke-free will (69) time bring about another 4 or 5 per cent drop. " (70) if we want to go (71) we have got to reinforce all these other tobacco measures and denormalise smoking completely," said Donaldson. "The first of July is trot when action stops; it’s a launchpad from (72) we can make further massive (73) . I hope people will be behind some of the slightly (74) measures." He wants cigarettes to be (75) away in shops. "If you walk into the average supermarket, one of the things that confronts you (76) away is a wall of cigarettes. That’s (77) . I’d like to see them (78) the wall of cigarettes and keep them under the counter," said Donaldson. "Some people would (79) the idea of cigarettes being kept under the counter like magazines that you wouldn’t want displayed. But I think that these are all part of the denormalisation (80) . Supermarkets are big, responsible organisations. Wouldn’t they like to strike another (81) for health and play their part on a disease that still kills over 100,000 a year"
- Passage Two Technology is a two-edged sword. Rarely is this as clear as it is in the realm of health care. Technology allows doctors to test their patients for genetic defects — and then to turn around and spread the results throughout the world via the Internet. For someone in need of treatment, that’s good news. But for someone in search of a job or an insurance policy, it can be all bad. Last week a corollary (推论) was proposed to the patients’ bill of rights now before Congress: a right to medical privacy. Beginning in 2002, under rules set to become law in February, patients would be able to decide the conditions under which their personal medical data could leak. They would be able to examine their records and make corrections. They could learn who else had seen the information. Improper use of records by a caregiver or insurer could result in both civil and criminal penalties. The plan was said to be an unprecedented step toward putting Americans back in control of their own medical records. While the administration declared that the rules as an attempt to strike a balance between the needs of consumers and those of the health-care industry, neither doctors nor insurance companies were happy. The doctors said the rules could actually destroy privacy, pointing to a stipulation allowing managed-care plans to use personal information without consent if the purpose was "health-care operations". That, physicians said, was a loophole (漏洞) through which Health Maintenance Organizations and other insurers could pry (窥探) into the doctor-patient relationship, in the name of assessing the quality of care. Meanwhile, the insurers protested that the rules would make them vulnerable to lawsuits. They were especially disturbed by a stipulation holding them liable for privacy breaches (违背) by "business partners" such as lawyers and accountants. Both groups agreed that privacy protections would drive up the cost of health care by at least an additional $3.8 billion, and maybe much more, over the next five years. They also complained about the increased level of federal scrutiny required by the new rules’ enforcement rules. One aim of the roles is to reassure patients about confidentiality, thereby encouraging them to be open with their doctors. Today various cancers and other embarrassing diseases can go untreated because patients are afraid of embarrassment or of losing insurance coverage. The fear is real: an official noted that a January poll by Princeton Survey Research Associates found that one in six U. S. adults had at some time done something unusual to conceal medical information, such as paying cash for services. How do doctors comment on the proposal
- Children are (62) serious illnesses because of their parents smoking at home, rays the government’s chief medical officer, who has warned adults not to light (63) in front of their sons and daughters. Sir Liam Donaldson, Britain’s most senior doctor, (64) that there would be a further (65) crackdown on smoking after the ban comes into force in England next Sunday. He promised renewed public health advertising campaigns to try to educate parents who smoke. "We will strengthen and make (66) the message to parents about the risks to their children of smoking. This is something we will need to constantly remind them about." " (67) the number of parents who make is falling, children’s exposure (68) parental smoke remains "a problem area", he said. The number of Britons who smoke has fallen to 24 per cent and ministers hope going smoke-free will (69) time bring about another 4 or 5 per cent drop. " (70) if we want to go (71) we have got to reinforce all these other tobacco measures and denormalise smoking completely," said Donaldson. "The first of July is trot when action stops; it’s a launchpad from (72) we can make further massive (73) . I hope people will be behind some of the slightly (74) measures." He wants cigarettes to be (75) away in shops. "If you walk into the average supermarket, one of the things that confronts you (76) away is a wall of cigarettes. That’s (77) . I’d like to see them (78) the wall of cigarettes and keep them under the counter," said Donaldson. "Some people would (79) the idea of cigarettes being kept under the counter like magazines that you wouldn’t want displayed. But I think that these are all part of the denormalisation (80) . Supermarkets are big, responsible organisations. Wouldn’t they like to strike another (81) for health and play their part on a disease that still kills over 100,000 a year"
- Passage Two Technology is a two-edged sword. Rarely is this as clear as it is in the realm of health care. Technology allows doctors to test their patients for genetic defects — and then to turn around and spread the results throughout the world via the Internet. For someone in need of treatment, that’s good news. But for someone in search of a job or an insurance policy, it can be all bad. Last week a corollary (推论) was proposed to the patients’ bill of rights now before Congress: a right to medical privacy. Beginning in 2002, under rules set to become law in February, patients would be able to decide the conditions under which their personal medical data could leak. They would be able to examine their records and make corrections. They could learn who else had seen the information. Improper use of records by a caregiver or insurer could result in both civil and criminal penalties. The plan was said to be an unprecedented step toward putting Americans back in control of their own medical records. While the administration declared that the rules as an attempt to strike a balance between the needs of consumers and those of the health-care industry, neither doctors nor insurance companies were happy. The doctors said the rules could actually destroy privacy, pointing to a stipulation allowing managed-care plans to use personal information without consent if the purpose was "health-care operations". That, physicians said, was a loophole (漏洞) through which Health Maintenance Organizations and other insurers could pry (窥探) into the doctor-patient relationship, in the name of assessing the quality of care. Meanwhile, the insurers protested that the rules would make them vulnerable to lawsuits. They were especially disturbed by a stipulation holding them liable for privacy breaches (违背) by "business partners" such as lawyers and accountants. Both groups agreed that privacy protections would drive up the cost of health care by at least an additional $3.8 billion, and maybe much more, over the next five years. They also complained about the increased level of federal scrutiny required by the new rules’ enforcement rules. One aim of the roles is to reassure patients about confidentiality, thereby encouraging them to be open with their doctors. Today various cancers and other embarrassing diseases can go untreated because patients are afraid of embarrassment or of losing insurance coverage. The fear is real: an official noted that a January poll by Princeton Survey Research Associates found that one in six U. S. adults had at some time done something unusual to conceal medical information, such as paying cash for services. Which of the following are the patients entitled to do in terms of the proposal
- Children are (62) serious illnesses because of their parents smoking at home, rays the government’s chief medical officer, who has warned adults not to light (63) in front of their sons and daughters. Sir Liam Donaldson, Britain’s most senior doctor, (64) that there would be a further (65) crackdown on smoking after the ban comes into force in England next Sunday. He promised renewed public health advertising campaigns to try to educate parents who smoke. "We will strengthen and make (66) the message to parents about the risks to their children of smoking. This is something we will need to constantly remind them about." " (67) the number of parents who make is falling, children’s exposure (68) parental smoke remains "a problem area", he said. The number of Britons who smoke has fallen to 24 per cent and ministers hope going smoke-free will (69) time bring about another 4 or 5 per cent drop. " (70) if we want to go (71) we have got to reinforce all these other tobacco measures and denormalise smoking completely," said Donaldson. "The first of July is trot when action stops; it’s a launchpad from (72) we can make further massive (73) . I hope people will be behind some of the slightly (74) measures." He wants cigarettes to be (75) away in shops. "If you walk into the average supermarket, one of the things that confronts you (76) away is a wall of cigarettes. That’s (77) . I’d like to see them (78) the wall of cigarettes and keep them under the counter," said Donaldson. "Some people would (79) the idea of cigarettes being kept under the counter like magazines that you wouldn’t want displayed. But I think that these are all part of the denormalisation (80) . Supermarkets are big, responsible organisations. Wouldn’t they like to strike another (81) for health and play their part on a disease that still kills over 100,000 a year"
- Children are (62) serious illnesses because of their parents smoking at home, rays the government’s chief medical officer, who has warned adults not to light (63) in front of their sons and daughters. Sir Liam Donaldson, Britain’s most senior doctor, (64) that there would be a further (65) crackdown on smoking after the ban comes into force in England next Sunday. He promised renewed public health advertising campaigns to try to educate parents who smoke. "We will strengthen and make (66) the message to parents about the risks to their children of smoking. This is something we will need to constantly remind them about." " (67) the number of parents who make is falling, children’s exposure (68) parental smoke remains "a problem area", he said. The number of Britons who smoke has fallen to 24 per cent and ministers hope going smoke-free will (69) time bring about another 4 or 5 per cent drop. " (70) if we want to go (71) we have got to reinforce all these other tobacco measures and denormalise smoking completely," said Donaldson. "The first of July is trot when action stops; it’s a launchpad from (72) we can make further massive (73) . I hope people will be behind some of the slightly (74) measures." He wants cigarettes to be (75) away in shops. "If you walk into the average supermarket, one of the things that confronts you (76) away is a wall of cigarettes. That’s (77) . I’d like to see them (78) the wall of cigarettes and keep them under the counter," said Donaldson. "Some people would (79) the idea of cigarettes being kept under the counter like magazines that you wouldn’t want displayed. But I think that these are all part of the denormalisation (80) . Supermarkets are big, responsible organisations. Wouldn’t they like to strike another (81) for health and play their part on a disease that still kills over 100,000 a year"
- Passage One This year the combined advertising revenues of Google and Yahoo! will rival the combined primetime ad revenues of America’s three big television networks, ABC, CBS and NBC predicts Advertising Age. It will, says the trade magazine, represent a "watershed moment" in the evolution of the internet as an advertising medium. A 30-second prime-time TV ad was once considered the most effective — and the most expensive — form of advertising. But that was before the internet got going. And this week online advertising made another leap forward. This latest innovation comes from Google, which has begun testing a new auction-based service for display advertising. Both Google and Yahoo! make most of their money from advertising. Auctioning keyword search-terms, which deliver sponsored links to advertisers’ websites, has proved to be particularly lucrative. And advertisers like paid-search because, unlike TV, they only pay for results: they are charged when someone clicks on one of their links. Both Google and Yahoo!, along with search-site rivals like Microsoft’s MSN and Ask Jeeves, are developing much broader ranges of marketing services. Google, for instance, already provides a service called AdSense. It works rather like an advertising agency, automatically placing sponsored links and other ads on third-party websites. Google then splits the revenue with the owners of those websites, who can range from multinationals to individuals publishing blogs, as online journals are known. Google’s new service extends AdSense in three ways. Instead of Google’s software analyzing third-party websites to determine from their content what relevant ads to place on them, advertisement will instead be able to select the specific sites where they want their ads to appear. This provides both more flexibility and control, says Patrick Keane, Google’s head of sales strategy. The second change involves pricing. Potential internet advertisers must bid for their ad to appear on a "cost-per-thousand" (known as CPM) basis. This is similar to TV commercials, where advertisers pay according to the number of people who are supposed to see the ad. But the Google system delivers a twist: CPM bids will also have to compete against rival bids for the same ad space from those wanting to pay on a "cost-per-click" basis, the way search terms are presently sold. Click-through marketing tends to be aimed at people who already know they want to buy something and are searching for product and price information, whereas display advertising is more often used to persuade people to buy things in the first instance. The third change is that Google will now offer animated ads — but nothing too flashy or annoying, insists Mr. Keane. Such ads are likely to be more appealing to some the big-brand advertisers. Spurred on by the spread of faster broadband connections, such companies are becoming increasingly interested in so-called "rich-media" ads, like animation and video. Why do advertisers like the new auction-based service for display advertising
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