题】在激烈的市场竞争中,有些位居次席者则采取以进攻为主的竞争策略,以攫取更多的市场占有率,菲利普.科特勒称之为( )

A. 市场领先者
B. 市场追随者
C. 市场挑战者
D. 市场补缺者

题】消费品市场细分的标准有:( )

A. 地理标准
B. 人口标准
C. 心理标准
D. 行为标准

题】企业只推出单一产品,运用单一的市场营销组合,力求在一定程度上适合尽可能多的顾客的需求,这种战略是( )。

A. 无差异性市场营销战略
B. 密集型市场营销战略
C. 差异性市场营销战略
D. 集中性市场

题】企业所选择的目标市场应具备的条件是( )

A. 有理想的现实和潜在需求
B. 有一定的购买力
C. 竞争对手控制了市场
D. 能发挥企业优势

选词填空：You will find how(1) the Nazi racial theory was. They were even unable to tell who did and did not (2) to their “master race.” Hessy Levinsons Taft was born in Germany right after Hitler came to (3) . When she was six months old, her parents had her picture (4) . They put it on the piano as a private family photo. (5) , to their (6) , the picture soon appeared on the cover of a Nazi magazine. Being Jews/Jewish, they were afraid of (7) . So they contacted the photographer to find out what had happened. The photographer explained that he had sent in his 10 best pictures for a competition/contest run by the Nazis, and that he had included Hessy’s picture in his (8) as a joke. As it happened, Hessy was picked as the perfect Aryan baby. Within weeks, Hessy’s picture was seen everywhere. The whole story was the (9) irony for the Nazi (10) theory.A)Nonetheless B)perfect C)horror D)taken E)idiotic F)racist G)mistaken H)submissions I)surging J)ultimate K)Definitely L)belong M)exclaimed N)power O) publicity

‏在 PowerPoint 中，下列有关选定幻灯片的的说法错误的是：

A. 幻灯片浏览视图中，若要选定所有幻灯片，应使用 Ctrl+A 键
B. 在幻灯片浏览视图中单击，即可选定
C. 要选定多张不连续的幻灯片，在幻灯片浏览视图下按住 Ctrl 键并单击各幻灯片即可
D. 在幻灯片放映视图下，也可发选定多个幻灯片

‎设置好的切换效果，可以应用于：

A. 都可以
B. 都不对
C. 所有幻灯片
D. 一张幻灯片

PowerPoint创建的演示文稿的默认扩展名为( )。

A. doc
B. xls
C. pdf
D. ppt

PowerPoint幻灯片中不可以插入超级链接。

A. 对
B. 错

PowerPoint中幻灯片大纲视图中可以调整幻灯片顺序。

A. 对
B. 错