Teenagers are under a lot of pressure to be thin. They are led to believe that the only way they can be accepted and fit in, is if they are thin. They resort to starving, vomiting and eating only diet foods to try and be thin. Television is a big influence on them. They watch shows like Beverly Hills 90210 and Melrose Place and feel they need to look as thin as the actresses on these shows. Society is brainwashing young people into believing that being thin is important and necessary.
Diet commercials are constantly appearing on our television screens telling us that once we lose the weight, we will be happy. While your standing in the check out line at the grocery store you are surrounded by magazines claiming to have the newest and best diet. Each month another new diet appears claiming to be the diet to end ail diets. Whatever happened to last month's diets that claimed the same thing? Dieting has become an obsession in North America. We spend billions of dollars each year trying to look the way society tells us we need to look. If diets really worked, then why are there so many of them? The reason a new diet pops up each month, is because last' s month' s diets did not work. You know, the ones that claimed to really work. The troth of the matter is that DIETS DON' T WORK.
The diet and fashion industries are not totally to blame for society's obsession with thinness. We are the ones keeping them in business. We buy into the idea that we can attain the "ideal" body image. We allow ourselves to believe the lies being thrown at us constantly. We buy their magazines, diet books and products, hoping that this time they will work. We are throwing away our hard earned money trying to live up to the standards that society has set for us.
It's unfortunate, but in today's society, people have forgotten that it's what's inside a person that counts, not what's on the outside. We need to start loving and accepting each other for who we are, not what we look like. Next time you decide that you are going to start another diet because you feel you are too fat, stop, sign up for a self-esteem class instead. That would be money well spent. If we learn to love and accept ourselves, we will also begin to love our bodies, no matter what size we are. Once again, I would like to stress the fact that diets don't work. Eating three healthy meals a day, a few snacks and doing moderate exercise, will allow your body to go to it's natural set point. It's important to remember that no food will make you fat, as long as it's eaten in moderation. Stop buying those fashion magazines and diet products, and stop believing ail the lies being told to you by the fashion and diet industries. Instead, focus on learning to love and accept yourself. No number on a scale and fitting into a smaller dress size will not make you happy. Happiness can only come from within.
What are Beverly Hills 90210 and Melrose Place?
A. Fashion shows.
B. Two famous places in America.
C. Popular TV shows.
D. Two TV channels.
It is difficult for an agency as old as J. Walter Thompson, which will mm 140 next year, to record some firsts at so venerable an age. But it will do just that with a rare changing of the guard. Thompson, which works for blue-chip advertisers like Diageo, Ford Motor, Kellogg, Merrill Lynch, Nestl6, Pfizer and Reckitt Benckiser, will announce today that Bob Jeffrey, president for its North American operations, will be promoted to chief executive, effective Jan. 1.
Mr. Jeffrey, in being named the ninth chief executive of Thompson since 1864, succeeds Peter A. Schweitzer, who will become chairman, a post that is now vacant. Mr. Schweitzer, 64, will also relinquish his duties as worldwide president to Michael Madel, now president for the Thompson operations in Europe, the Middle East and Africa. Mr. Jeffrey, 50, will become the first Thompson chief executive to have spent most of his advertising career outside the agency. He joined Thompson five years ago as president of the flagship New York office; he came from the agency now known as Lowe & Partners Worldwide, part of the Interpublic Group of Companies, where he had been executive vice president and managing director for the San Francisco office. Mr. Jeffrey, who was also a founder of the Goldsmith/Jeffrey agency in New York, was promoted to his current post in 2001.
Mr. Madel, 53, will be the first Thompson worldwide president to be based outside New York, in this case London. Mr. Madel, who joined Thompson in 1990, adds responsibilities for the Asian-Pacific operations to the duties of his current post, to which he was promoted in 1997.
The changes come as Thompson, the largest agency in the United States in revenue--and No. 4 globally, behind Dentsu, McCann-Erickson Worldwide Advertising and BBDO Worldwide---confronts some daunting challenges.
While Thompson has recently gained additional assignments from clients like Pfizer, the agency has also lost some accounts from prominent marketers including the Miller Brewing Company division of SAB-Miller and Sun Microsystems. Thompson has had to shake up the ranks of senior managers at offices in cities like Chicago, Detroit and San Francisco to help reassure clients.
The agency stumbled in efforts to develop an entertainment marketing division, dismantling a unit based in New York named Content@JWT in favor of handling those tasks out of the Detroit office. And Thompson, like many large agencies, is deemed in need of improving its creative output, particularly as clients must deal with rapidly changing marketing and media trend.
The challenges include the rise of the finicky youthful consumer cohort known as Generation Y and the need to develop alternatives to traditional ad forms as consumers zip, zap and fast-forward television commercials. One task facing Mr. Jeffrey is to take the J. Walter Thompson creative product to an even higher 'level. Another is to ensure that communications solutions for clients are coordinated across all disciplines as effective as possible. This referred to the Thompson offerings in areas as disparate as advertising, entertainment marketing, interactive marketing, direct marketing and health care advertising. Mr. Jeffrey, in a separate interview, acknowledged the scale and scope of what he would face.
"If you watch the movie Catch Me if You Can set in the 1960's, you see the prominent brands are Pan Am and T.W.A.," Mr. Jeffrey said. "Forty years later, look at the airline industry. If you look at the ad industry, you could prognosticate something similar," he added. "If we don't get our acts together, that could be us."
It can be inferred from the passage that the advertisers that J. Walter Thompson works for are______.
A. of the highest quality
B. as old as J. Walter Thompson
C. advertisers of stock markets
D. advertisers of electric products
SECTION C NEWS BROADCAST
Directions: In this section you will hear everything ONCE ONLY. Listen carefully and then answer the questions that follow. At the end of each news item, you will be given 10 seconds to answer the questions.
听力原文: More Die from Bad Alcohol in Kenya
The death toll from a poisonous illegal liquor sold in the Kenyan capital rose to 137 today, with more deaths predicted among the more than 400 patients, many of them seriously ill---now in five Nairobi hospitals.
Kenyan police said they had so far arrested 58 people on charges of preparing, distributing or selling the brew, locally known as chang' aa. Those arrested include a man suspected of manufacturing the poisonous element in the drink.
More than 20 of those still in hospital have lost their sight, medical sources said.
More Deaths Expected
The deadly consignment, believed to contain a high level of methanol, first hit the streets in a Nairobi slum area last Tuesday.
The first deaths were quickly followed by more from several other congested slum areas around the city, and new cases are still trickling into the hard-pressed hospitals.
Despite widespread publicity about its dangers, police said many people were still buying and drinking the illicit concoction and further cases of poisoning could be expected.
Nairobi newspapers reported that some policemen were among the dead.
Popular in Poor Areas
Chang' aa is highly intoxicating and offers one of the few means of escape from the misery of slum living and is popular among Nairobi's poor.
The city's slums, home to at least half of the capital's three million population, are packed with bars which compete for business by boasting of their brew.
Most are run by elderly widows and police say those arrested include 12 women suspected of selling the drink.
There have been sporadic outbreaks of poisoning among chang' aa drinkers in Kenya in recent years, with over 100 dying in Nakuru, 160 km (100 miles) northwest of Nairobi two years ago. But the latest Nairobi poisonings are the most serious yet recorded, police said.
How many people have lost their sight?
A. 400.
B. 137.
C. 8.
D. More than 20.