题目内容

Which of the following products is most likely to be sold using an exclusive distribution strategy?

A. designer luggage
B. cigarettes
C. alcoholic beverages
D. car fuel
E. medicine

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________ call(s) for the producer to establish a schedule of discounts and allowances that intermediaries see as equitable and sufficient.

A. Exclusive dealings
B. Mutual services
C. Territorial rights
D. Price policy
E. Tying agreements

Electrobar, a European manufacturer of industrial kitchenware, sells to industrial canteens, restaurants, hotels, and so forth. The company provides a one-year warranty on all products and also allows customers to pay in installments — they pay 50 percent on delivery and the rest as equal installments. This refers to which element in the "trade-relations mix"?

A. price policy
B. conditions of sale
C. distributors' territorial rights
D. exclusive dealings
E. mutual services and responsibilities

Which of the following channels is associated with the lowest cost per transaction?

A. Internet
B. telemarketing
C. retail stores
D. distributor
E. sales force

Which marketing channel is associated with the highest value added per sale?

A. retail stores
B. sales force
C. distributors
D. Internet
E. telemarketing

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