题目内容
A computer manufacturing company allows customers to place orders online, which they can later pick up from a convenient retail location. Which of the following terms best represents this practice?
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Sales agents and brokers are called facilitators in a marketing channel.
A pull strategy is particularly appropriate when there is low brand loyalty in a category, brand choice is made in the store, the product is an impulse item, and product benefits are well understood.
Companies should first think of the target market and then design the supply chain backward from that point. This strategy is called demand chain planning.
A marketing channel overcomes the time, place, and possession gaps that separate goods and services from those who need or want them.
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