A company can learn a great deal by analyzing the degrees of brand loyalty. For example, ________ can show the firm which brands are most competitive with its own.
A. hard-core loyals
B. split loyals
C. shifting loyals
D. switchers
E. antiloyals
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A company can learn a great deal by analyzing the degrees of brand loyalty. For example, ________ can help identify the products' strengths.
A. switchers
B. split loyals
C. antiloyals
D. shifting loyals
E. hard-core loyals
下列动物洁净级别最高的是
A. 一级动物
B. 二级动物
C. 三级动物
D. 四级动物
制造费用最终应由产品成本负担,是产品成本的一个重要组成部分。
A. 对
B. 错
If a marketer is seeking to segment a business market, which of the following variables is generally felt to be the most important?
A. personal characteristics
B. demographic variables
C. situational factors
D. operating variables
E. purchasing approaches