题目内容
A．She asked Walter to sell it.B．She asked Walter to give it to others.C．She asked Walt
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听力原文： The competition among producers of personal computers is essentially a race to get the best, most innovative products to the marketplace. Marketers in this environment frequently have to make a judgment as to their competitors' role when making marketing strategy decisions. If major competitors are changing their products, then a marketer may want to follow suit to remain competitive. Apple Computer, Inc. has introduced two new, faster personal computers, the Mackintosh II and Mackintosh SE, in anticipation of the introduction of a new PC by IBM, one of Apple's major competitors.
Apple's new computers are much faster and more powerful than its earlier models. The improved Mackintosh is able to run programs that previously were impossible to run on an Apple PC, including IBM compatible(兼容的) programs. This compatibility feature illustrates computer manufacturers' new attitude of giving customers the features they want. Making Apple computers capable of running IBM software is Apple's effort at making the Mackintosh compatible with IBM computers and thus more popular in the office, where Apple hopes to increase sales. Users of the new Apple can also add accessories(附件) to make their machines specialize in specific uses, such as engineering and writing.
The new computers represent a big improvement over past models, but they also cost much more. Company officials do not think the higher price will slow down buyers who want to step up to a more powerful computer. Apple wants to stay in the high price end of the personal computer market to finance research for even faster, more sophisticated computers.
Even though Apple and IBM are major competitors, both companies realize that their competitor's computers have certain features that their own models do not. The Apple line has always been popular for its sophisticated color graphics(图形), whereas the IBM machines have always been favored in offices. In the future, there will probably be more compatibility between the two companies' products, which no doubt will require that both Apple and IBM change marketing strategies.
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A．People enjoy shopping in them.B．People spend little time in them.C．People are more l
Small business owners must accept the dens of entrepreneurship(企业家的职责). Being in business for yourself【B1】your full attention. You seldom leave the office or shop at 5 PM.【B2】do you leave job problems there. They follow you home as business homework. This means less time for your【B3】life.
The【B4】you sought can put you on the【B5】. You don't report to a boss. But you do try as hard as possible to serve your customers. They are your "【B6】". You also have to compete with creditors, employees, suppliers, and tax collectors. In other words, you are never really【B7】.
Small firms can seldom【B8】to hire enough employees so that each can specialize. You may have to prepare ads,【B9】records, make sales calls, and collect bad debts. You must be able to "wear many hats".【B10】all these tasks takes up lots of time. But you cannot【B11】long-range planning. You have to【B12】goals and develop plans to meet them. Give too【B13】time to management and your business will fail.
The major cause of business【B14】is poor management. Of every three business that start, two fail. Nearly half fail in the first five years. A person with limited talents may be able to hold a job in a large firm because others will pick up the slack(松懈，懈怠). When you are in business【B15】yourself, there is no one to "carry you".
Even if your firm【B16】, you may still have little money to spend. You may work hard for months and not take a penny out, except for the salary you pay yourself. The reason is you may have to【B17】your profits in the firm for long-term growth.【B18】you may need to meet short-term【B19】for cash. You may not even be able to draw a salary until the firm becomes a truly going【B20】.
【B1】
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