题目内容

Which of the following statements onunique selling proposition(USP)is TRUE?

A. USP isn’t necessary in a business plan.
B. A company’s USP can be copied easily.
C. Discount and free shipping are good examples of USP.
D. USPdifferentiates your brand from your competitors.

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What should we be very careful in the financial sectionin a business plan?

A. To ensure as much investment as possible.
B. To make your numbers appear attractive.
C. To avoid mentioning any possible loss statements.
D. To make sure the numbers couldadd up correctly.

available market

brand value

executive summary

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