题目内容

病人,女,47岁,腰椎损伤2个月,长期留置导尿管,今晨护上发现病人尿液混浊有很多沉淀。护士应该采取的护理措施是

A. 膀胱内滴药消除炎症
B. 为病人翻身更换卧位
C. 热水袋热负下腹部
D. 用0.1%苯扎溴铵消毒毒尿道口
E. 鼓励病人多饮水促进排尿

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Philip Morris bought Miller Brewing and launched low-calorie beer, at a time when consumers had the impression that low-calorie beer does not taste as good as normal beer. What does the company assure by stating that the beer tastes good?

A. points-of-difference
B. points-of-presence
C. points-of-parity
D. points-of-conflict
E. points-of-inflection

When BMW first made its strong competitive push into the US market in the early 1980s, it positioned the brand as the only automobile that offered both luxury (competing with Cadillac) and performance (competing with the Corvette), which is known as ________ because it uses points-of-difference and points-of-parity across categories.

A. a competitive frame of reference
B. zone of tolerance positioning
C. straddle positioning
D. red-ocean thinking
E. perceptual mapping

Nivea became the leader in the skin cream class on the "gentle," "protective," and "caring" platform. The company further moved into classes such as deodorants, shampoos, and cosmetics. Attributes like gentle and caring were of no value unless consumers believed that its deodorant was strong enough, its shampoo would cleanse, and its cosmetics would be colorful enough. This is an example of ________.

A. competitive points-of-parity
B. competitive points-of-difference
C. category points-of-parity
D. category points-of-difference
E. competitive points-of-presence

________ are associations designed to overcome perceived weaknesses of the brand.

A. Conceptual points-of-parity
B. Category points-of-difference
Competitive points-of-parity
D. Competitive points-of-difference
E. Category points-of-parity

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