题目内容
At the heart of any marketing program is the firm's ________, its tangible offering to the market.
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A marketer's only concern is how best to create demand for a new product produced by his/her company. Improving product design is not his/her responsibility.
A short definition of marketing is "meeting needs profitably."
Properties are tangible rights of ownership to either real property (real estate) or financial property (stocks and bonds).
Wants are basic human requirements, such as food and shelter.
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