题目内容
________ is the science of using psychology and demographics to better understand consumers.
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According to the VALS segmentation system, ________ are successful, sophisticated, active, "take-charge"（负责的） people with high self-esteem. Their purchases often reflect cultivated tastes for relatively upscale(高档的), niche-oriented products and services.
The horizontal dimension in the VALS framework is ________.
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According to the VALS segmentation system, ________ are successful, goal-oriented people who focus on career and family. They favor premium products(优质产品) that demonstrate success to their peers.
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