题目内容

________ is finding the most cost-effective media to deliver the desired number and type of exposures to the target audience

A. Media scheduling
B. Content analysis
C. Media selection
D. Communication design

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What function does a company's public relations department perform when it promotes understanding of the organization through internal and external communications?

A. counseling
B. corporate communications
C. press relations
D. product publicity

Persuasive advertising aims to create brand awareness and knowledge of new products or new features of existing products.

A. 对
B. 错

A public is any group that has an actual or potential interest in or impact on a company's ability to achieve its objectives.

A. 对
B. 错

Public relations