题目内容

When it comes to choosing a targeting strategy, companies need to consider many factors which include____.

A. resources of the company
B. market variability
C. competitors'marketing strategies
D. all the above

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Colgate offers toothpastes to its customers with different needs like sensitivity, whitening, and launches different toothpastes brands. This is called ____ marketing.

A. mass
B. differentiated
C. undifferentiated
D. concentrated

If a company segmentsa market, it divides it into separate parts, usually in order to more precisely identify the target consumers and improve marketing opportunities. ()

A. 对
B. 错

Different companies may adopt exactly the same approaches to market segmentation. ()

A. 对
B. 错

There is not a single company that is capable enough to develop a product that can satisfy all the consumers in this world. ()

A. 对
B. 错

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