题目内容
The result of positioning is the successful creation of an employee-focused value proposition.
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Positioning requires that marketers define and communicate only the differences between their brand and its competitors.
The competitive frame of reference defines which other brands that a brand competes with.
Category membership is seen as the products that function as close substitutes of a brand.
A company is more likely to be hurt by current competitors than by emerging competitors or new technologies.
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