Which of the following is not improving the value chain?
A. improving procurement processes
B. increasing operating costs
C. minimizing marketing expenditures
D. streamlining production processes
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company is said to have ______________ when it has gained an edge over its rivals.
A. monopoly
B. profitability
C. competitive advantage
D. computer advantage
Each of the following was described in this chapter as a source of competitive advantage except for ______________.
A. delivering superior customer service
B. achieving lower cost than rivals
C. being the subject of a hostile takeover
D. having shorter lead times in developing and testing new products
______________ involves creating new products, processes, or services that return value to the organization.
A. Startup culture
B. Creativity
C. Invention
D. Innovation
What is the process of choosing, matching, executing, and assessing innovative technologies called?
A. environmental scanning
B. disruptive innovation cycle
C. strategic planning
D. none of the above
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