河北旭日集团1998年4月决定拨给旭日集团南昌分公司500台旭日升冰机,准备用于放置在市内各零售食杂店销售旭日升冰茶。营销策划者江西新盟广告公司决定利用“全市居委会正大规模开展社区服务安置下岗职工创满堂红竞赛”的机会,向社会的细胞管理组织——街道居委会赠送冰机促销方案。4月25日,分公司立即与市政府有关部门联系,方案快速送至市政府、市民政局、市容局等有关部门并得到首肯,一路绿灯通行,城管、工商、市容、防疫、税务等部门也大力支持减免各种费用。第一步如期成功。第二步,在江西南昌八一广场上,举行一个大型捐赠仪式,现场热烈场面盖过了炎炎夏日。500台冰柜顺利而热闹地发放下去了。新闻各界给予了高度的评价和热情的报道。广大市民还经常性地从报纸和电视上看到了旭日升捐赠冰柜支持再就业的报道。旭日升好像成为了下岗再就业的代名词和饮料界代言人。1998年的5月份,在南昌市的各大街小巷忽如一夜春风来,旭日升冰柜遍地开,成了南昌市下岗再就业工程的典范之一。 为刺激冰柜销售额的上升,新盟广告公司又将“旭日升行动”向前推进了一步。1998年6、7月份,世界杯足球赛在法兰西拉开战幕,全世界的球迷们都在如痴如醉的享受着这道世纪“大餐”。新盟公司趁势而动,推出了新一轮的促销攻势——“迎’98世界杯,‘旭日升’与南昌球迷共圆足球梦,2000只足球等着你”。从6月10日开始,在南昌街头旭日集团赠送的社区服务再就业冰柜点,购买贴有足球标志的旭日升冰茶及系列产品,可获名牌足球一只。凭球可参加“领明星风采,‘旭日升’射门有奖大赛”。 两个活动互相连贯,一气呵成,旭日升又一次向成功彼岸推进了一步。活动效果取得了空前的成功,推动了各零售点和旭日升冰柜点的大量销售,活动传播到了那些没有机会来参与活动的消费者,更增添了对旭日升冰茶消费的忠实程度,为旭日升的成功又增添了精彩的一笔。本案例中新盟广告公司结合世界杯足球赛,赠送相关礼品开展促销活动,这种促销策略是()。
A. 营业推广
B. 人员推销
C. 广告
D. 公共关系
阅读理解:请根据短文内容,为每题确定l个最佳选项。 The National Trust。 The National Trust in Britain plays an increasingly important part in the preservation for public enjoyment of the best that is left unspoiled of the British countryside. Although the Trust has received practical and moral support from the Government, it is not a rich government department. It is a voluntary association of people who care for the unspoiled countryside and historic buildings of Britain. It is a charity which depends for its existence on voluntary support from members of the public. Its primary duty is to protect places of great natural beauty and places of historical interest. The attention of the public was the first drawn to the dangers threatening the great old houses and the castles of Britain by the death of the Lord Lothian, who left his great seventeenth-century house to the Trust together with the 4500-acre park and estate surrounding it. This gift attracted wide publicity and started the Trust’s “Country House Scheme” Under this scheme, with the help of the Government and the general public, the Trust has been able to save and make accessible to the public about 150 of these oil houses. Lats year, about 1.75 million people paid to visit these historic houses, usually at a very small charge. In addition to country houses and open spaces, the Trust now owns some examples of ancient wind and water mills, nature reserves, 540 farms and nearly 2500 cottages or small village houses, as well as some complete villages. In these villages no one is allowed to build, develop or disturb the old village environment in any way and all the houses are maintained in their original 16th century style. Over 4,000 acres of coastline , woodland, and hill country are protected by the Trust and no development or disturbances of any kind are permitted. The public has free access to these areas and is only asked to respect the peace, beauty and wildlife. Over the past 80 years the Trust has become a big and important organization and an essential and respected part of national life. It helps to preserve all that and of historical significance not only for future generations of Britons but also for the millions of tourists who each year invade Britain in search of a great historic and cultural heritage.The National Trust is dedicated to______.
A. Preserving the best public enjoyment.
B. Providing the public with free access to historic buildings.
C. Offering better services to visitors home and abroad.
D. Protecting the unspoiled countryside and historic buildings.