题目内容

During REM, ______.

A. your eyes move often
B. you dream
C. you are restless
D. both A and B

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Which is______ , North America or South America?

A. biggest
B. the biggest
C. more bigger
D. bigger

Lynda and hundreds of young people like him______the post of typist.

A. approached
B. applied for
C. appealed to
D. approved of

The best title for the passage might be______.

Advertising since the War
B. Advertising and Manufacturers
C. Advertising—England's Biggest Industry
D. Advertising and Purchasers

Advertising has been among England's biggest growth industries since the war. Perhaps the reason is that advertising saves the manufacturers from having to think about the customer.
At the stage of designing and developing a product, there is quite enough to think about without worrying over whether anybody will want to buy it. The designer is busy enough without adding customer-appeal to all his other problems of man-hours and machine tolerance and stress factors. So they just go ahead and make the thing and leave it to the advertiser to find clever ways of making it appeal to purchasers after they have finished it, by pretending that it confers(赋予) status, or attracts love, or signifies manliness.
Other manufacturers find advertising saves them from changing their product. And manufacturers hate change. The ideal product is one that goes on unchanged forever. If, therefore, for one reason or another, some alteration seems called for—how much better to change the image, the packet or the pitch made by the product, rather than go to all the inconvenience of changing the product itself.
Which of the following can best describe the author's attitude toward modern advertising?

A. Indifferent.
B. Shocked.
C. Disappearing.
D. Approving.

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