题目内容
A customer judges a product offering by three basic elements: product features and quality, services mix and quality, and ________.
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The five product levels constitute a ________. At each level more customer value is added.
When companies search for new ways to satisfy customers and distinguish their offering from others, they look at the ________ product, which encompasses(包含) all the possible augmentations(改进) and transformations(变革) of the product.
Marketers must see themselves as benefit providers. For example, when a shopper purchases new shoes, he or she expects the shoes to cover his or her feet and allow him or her to walk unobstructed. This is an example of what level in the consumer-value hierarchy?
Marketers have traditionally classified products on the basis of three characteristics: ________, tangibility, and use.
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