The standardized narrative procedure in news reporting is often called the ______ pyramid.
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That is to say, the most important information is usually included in the news ______.
And a news lead, in a sense, is also a ______ form of a complete news story.
Each ______ sentence becomes less significant, providing ______ information on the "who", "what", "where", "when" or "how".
If we want to ______ ______ a certain news item, we can take words from either inside or outside the news stories.