Demographic variables are popular because they are often associated with consumer needs and wants and they are easy to measure.
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Life stage defines a person's age.
A. 对
B. 错
Members of the same generational cohort share the same major cultural, political, and economic experiences and have similar outlooks and values.
A. 对
B. 错
Psychographics is the science of using psychology and demographics to better understand consumers.
A. 对
B. 错
People in the same demographic group generally exhibit similar psychographic profiles.
A. 对
B. 错