题目内容

Hilton Hotels customizes rooms and lobbies according to location. Northeastern hotels are sleeker(时髦) and more cosmopolitan. Southwestern hotels are more rustic(质朴). This is an example of ________ segmentation.

A. demographic
B. behavioral
C. psychographic
D. geographic
E. cultural

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Regardless of the type of segmentation scheme used, the key is adjusting the marketing program to recognize ________.

A. the level of disposable income earned by the target group
B. customer differences
C. the cost-benefit relationship of narrowing the target market
D. customer complaints
E. saturated markets

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If a marketer decides to segment a market based on neighborhoods, the marketer will have chosen the ________ method of segmentation.

A. demographic
B. psychographic
C. geographic
D. cultural
E. behavioral

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8.王女士，34岁，体温38.2℃，口腔糜烂，疼痛难忍，根据王女士的病情，你应给予哪种饮食

A. 软食
B. 半流质饮食
C. 流质饮食
D. 高热量饮食
E. 高蛋白饮食

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下列关于丸剂特点的叙述不正确的是

A. •制备简单，成本低
B. 作用持久
C. 缓和药物毒副作用
D. 避免首过效应

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Hilton Hotels customizes rooms and lobbies according to location. Northeastern hotels are sleeker(时髦) and more cosmopolitan. Southwestern hotels are more rustic(质朴). This is an example of ________ segmentation.

A. demographic B. behavioral C. psychographic D. geographic E. cultural

Regardless of the type of segmentation scheme used, the key is adjusting the marketing program to recognize ________.

If a marketer decides to segment a market based on neighborhoods, the marketer will have chosen the ________ method of segmentation.

8.王女士，34岁，体温38.2℃，口腔糜烂，疼痛难忍，根据王女士的病情，你应给予哪种饮食

下列关于丸剂特点的叙述不正确的是

A. demographic
B. behavioral
C. psychographic
D. geographic
E. cultural