题目内容

Cultural branding is essential for small firms, but ineffective for large companies.

A. 对
B. 错

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While creating a loyal brand community is useful for large companies, it is not cost-effective for small firms.

A. 对
B. 错

With the help of an example, explain straddle positioning(跨越式定位).

Describe three methods by which a brand can communicate category membership.

Explain three variables a firm should consider when analyzing potential threats posed by competitors.