Which of the following description is about CIM?
A. Marketing is a complex process.
B. marketing is a management process.
C. marketing is a social and managerial process.
D. Marketing as so broad in its scope.
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Which of the following statement is correct?
A. China market Association believes that marketing is a management process.
B. Phillip Kotler defines marketing as a set of activities of an enterprise which is to meet the existing and potential needs of products.
C. Marketing is simply equaled as Promotion.
D. Marketing is a business function, like accounting or human resources management.
We can divide marketing concepts into differently oriented strategies.
A. 5.
B. 3.
C. 4.
D. 2
What are the producers should do in a market-oriented marketing?
A. follow the needs of consumers to organize the production and sale of products.
B. to prove that their products are of high quality.
C. to focus on the production of high quality products from the perspective of technology to increase sales.
D. to expanding the scale of production and service, reducing costs and meeting the market demand.
To detail the functions of marketing in five main aspects.