题目内容

Holistic marketing focuses on the integration of value exploration, value creation, and value delivery as a means to build long-term relationships with consumers.

A. 对
B. 错

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The marketing plan is the central instrument for directing and coordinating the marketing effort.

A. 对
B. 错

Good mission statements should be long and clear, should emphasize on a wide range of goals, and stress on the company's major policies and values.

A. 对
B. 错

An intensive growth strategy involving marketing current products to new markets is a market-development strategy.

A. 对
B. 错

Once a SWOT analysis has been completed, the strategic planner is ready to proceed to the goal formulation stage of the strategic-planning process model.

A. 对
B. 错

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