题目内容

The actual and potential rival offerings and substitutes that a buyer might consider are referred to as the__()

A. supply chain
B. global market
C. value proposition
D. competition
E. marketing environment

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Elance.com is a service provider that allows contractors to describe their level of satisfaction with subcontractors. This is an example of a__()

A. government source of data
B. public blog
C. customer complaint site
D. combo site offering customer reviews and expert opinions
E. distributor feedback site

A company can take several steps to improve the quality of its marketing intelligence. One company purchases competitive products for study, attends open houses and trade shows, and reads competitors’

A. taking advantage of government data
B. motivating intermediaries to share intelligence
C. networking internally and externally
D. setting up customer advisory panels
E. buying information from research firms

The Body Shop, Timberland, and Patagonia behave in environmentally responsible ways that differentiate them from competitors, build consumer preference, and achieve notable sales and profit gains. Thi

A. social responsibility
B. technology
C. globalization
D. collaboration
E. goodwill

Another way to describe a supply chain, where companies partner with specific suppliers and distributors to ensure a smooth functioning of the system, is to call it a__()

A. teamwork group
B. horizontal integration
C. domestic power center
D. value exploration
E. value delivery network

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