Read the guide to selling below and choose the best word A, B, C or D to fill gaps 1-15.How to sell…It’s not quite true that a great salesperson can sell anything to anyone. For a1, they might not need it --- and sales is all about meeting needs. 2_, selling is one of those things that can happen to anyone, no 3 what their job description, so here are the basics.Step 1 Build trustYou need to 4 trust with the person to whom you are selling. They don’t have to be your best friend but essentially people don’t buy from people they hate or distrust.Step 2 Don’t misunderstand the customerUnderstand the needs of the other person. Then it’s up to the salesperson to 5_ that the benefits of their goods or services match the requirements. Without that, you have no sale,Step 3 Ask clever questionsAsk questions to find out what the customer’s problems and issues are. Then think 6_ what the needs must be. It’s often more7than asking the obvious, ‘What do you need?’Step 4 Know your stuffIt8 without saying: know your product and understand the marketplace into 9you are selling.Step 5 Don’t overload people with 10You need to know every product specification but your customer doesn't. Essentially, he or she needs to know how it will make their life 11_. If later on they want the dimensions, they’ll find it on your website.Step 6 Salespeople are not necessarily bornThe classic 12_ of a salesperson is someone who is outgoing. But like customers who come in all personality types, sales people can 13.The main thing is to be able to reflect and react to a customer’s personality.Step 7 Be prepared to failIt doesn't matter how good you are, you will get 14_. Sales is full of knockbacks, so don’t get hung up on it. 15_ on to the next customer.