With about 3 million business enterprises using one or more forms of advertising, almost every American citizen __________ advertising every day. In the mid-1980s, U.S. companies invested __________ the mid-1980s, U.S. companies invested per person on advertising each year.______________________ in the U.S. has led many critics to attack it as a wasteful, unnecessary, unreliable, and annoying institution. Such critics usually argue that services promoted by it. However, though the supporters of advertising recognize some of these criticisms, they argue that by ________________ in purchasing commodities, advertising enables manufacturers and others to sell their products______________ , the increased volume of sales in turn enables companies to sell individual units at a lower price than if they were produced in small quantities.