Read the following two passages. Each passage is followed by some questions. For each of them there are four choices marked A), B), C) and D). You should decide on the best choice.Passage oneKodak’s decision to file for bankruptcy (破产) protection is a sad, though not unexpected, turning point for a leading American corporation that pioneered consumer photography and dominated the film market for decades, but ultimately failed to adapt to the digital revolution.Although many attribute Kodak’s downfall to “complacency (自满),” that explanation doesn’t acknowledge the lengths to which the company went to reinvent itself. Decades ago, Kodak anticipated that digital photography would overtake film — and in fact, Kodak invented the first digital camera in 1975 — but in a fateful decision, the company chose to shelf its new discovery to focus on its traditional film business.It wasn’t that Kodak was blind to the future, said Rebecca Henderson, a professor at Harvard Business School, but rather that it failed to execute on a strategy to confront it. By the time the company realized its mistake, it was too late.Kodak is an example of a firm that was very much aware that they had to adapt, and spent a lot of money trying to do so, but ultimately failed. Large companies have a difficult time switching to new markets because there is a temptation to put existing assets into the new businesses.Although Kodak anticipated the inevitable rise of digital photography, its corporate (企业的) culture was too rooted in the successes of the past for it to make the clean break necessary to fully embrace the future. They were a company stuck in time. Their history was so important to them. Now their history has become a liability.Kodak’s downfall over the last several decades was dramatic. In 1976, the company commanded 90% of the market for photographic film and 85% of the market for cameras. But the 1980s brought new competition from Japanese film company Fuji Photo, which undermined Kodak by offering lower prices for film and photo supplies. Kodak’s decision not to pursue the role of official film for the 1984 Los Angeles Olympics was a major miscalculation. The bid went instead to Fuji, which exploited its sponsorship to win a permanent foothold in the marketplace.1.Why does the author mention Kodak’s invention of the first digital camera?
A. To show its early attempt to reinvent itself.
B. To show its effort to overcome complacency.
C. To show its quick adaptation to the digital revolution.
D. To show its will to compete with Japan’s Fuji photo.
2. What does the author say Kodak’s history has become?
A burden.
B. A mirror.
C. A joke.
D. A challenge.
3. What was Kodak’s fatal mistake?
A. Its blind faith in traditional photography.
B. Its failure to see Fuji photo’s emergence
C. Its refusal to sponsor the 1984 Olympics.
D. Its overconfidence in its corporate culture.
Passage twoNowadays, a cellphone service is available to everyone, everywhere. Probably thousands of people have already been using it, but I just discovered it, so I’m going to claim it and also name it: Fake Foning. The technology has been working well for me at the office, but there are infinite applications. Virtually in any public space.Say you work at a big university with lots of talky faculty members buzzing about. Now, say you need to use the restroom. The trip down the hall will take approximately one hour, because a person can’t walk into those talky people without getting pulled aside for a question, a bit of gossip, a new read on a certain line ofParadise Lost.So, a cellphone. Any cellphone. Just pick it up. Don’t dial. Just hold that phone to your face and start talking. Walk confidently down the hall engaged in fake conversation, making sure to tailor both the topic and content to the person standing before you whom you are trying to evade. For standard colleague avoidance, I suggest fake chatting about fake business:“Yes, I’m glad you called, because we really need to hammer out the details. What’s that? Yes, I read Page 12, but if you look at the bottom of 4 I think you can see the problem begins right there.”Be animated. Be engaged in your fake fone conversation. Make eye contact with the people passing, nod to them, gesture keen interest in talking to them at a later time, point to your phone, shrug and move on.Shoppers should consider fake foning anytime they spot a talky neighbor in the produce department pinching (用手捏) unripe peaches. Without your phone at your face, you’d be in for a 20-minute speech on how terrible the world is.One important caution about fake foning. The other day I was fake foning my way past a colleague, and he was actually following me to get my attention. I knew he wanted to ask about a project I had not yet finished. I was trying to buy myself some time, so I continued fake foning with my doctor. “So I don’t need the operation? Oh, doctor, that is the best news.”And then: Brrrrrrng! Brrrrrmg! Brrrrrmg! My phone started ringing, right there while it was planted on my face. My colleague looked at me, and I at him, and naturally I gasped. “What is the matter with this thing?” I said, pulling the phone away to look at it, and then putting it back to my ear.“Hello? Are you still there?”Oops.4. What is fake foning?
A strategy to avoid people.
B. A device newly produced.
C. A service provided everywhere.
D. A skill of communication.