题目内容
If consumers recognize and have some ideas about a brand, they could lower their search cost for products from an economic point of view.
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Any brand can create barriers of entry to make it hard for other firms to enter the market.
A commodity is a basic product which can be physically differentiated in the minds of consumers.
One of the challenges in marketing services is that they are visible and likely to vary in quality.
People and organizations also can be viewed as brands if they have well-defined images understood and liked by others.
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