题目内容

服务企业可以选择的营销沟通形式包括__________。

A. 广告
B. 直复营销
C. 销售促进
D. 人员销售

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管理内部营销沟通，企业可以采取的形式包括_________。

A. 向下沟通
B. 向上沟通
C. 水平沟通
D. 组建跨职能团队

服务沟通的作用之一在于向顾客提供服务产品的相关信息。

A. 对
B. 错

为了吸引顾客，企业可以在营销沟通中做出超越实际能力的承诺。

A. 对
B. 错

Ms. Sun is requested to give Mr. Mohammed Ali a firm offer.A: Hello, Ms. Sun. After studying your sample, (我们想试订50000码)of Pure silk 311 this time.S: I‘m glad to hear that. I think our products will be well received in your market and.(吸引挑剔的买主)A: Fine. And then can I have your firm offer?S: Sure. The price is US$ 0.75 per yard CIF New York. (最低起订量)is 50,000 yards.A:.(你方的报价值得考虑) What about?(交货期)S: In August.A: (即期信用证)as your payment term?S: Of course.A:?(你方报盘有效期多长)S: Our offer is kept.(有效期3天)A: I will give you a reply tomorrow morning.S: I'll be waiting for your prompt and favorable reply.