Changing technology and markets have stimulated the team approach tomanagement. Inflation, resource scarcity, reduced personnel levels and budgetcuts have all underscore the need for better coordination in organizations.Team management provides for this coordination. Team management calls for newskills if personnel potential is to be fully realized. Although a team may be composed ofknowledgeable people, they must learn new ways of relating and working togetherto solve cross-functional problems. When teams consist to be experiencedemployees from hierarchical organizations, who have been condition totraditional organizational culture. Cooperation may not occur naturally, itmainly to be created. Furthermore, the issue is not just how the team canfunction more effectively, but how it integrates with the overall organization,all society that it supposes it serves. A group of individuals is notautomatically a team. Therefore, team building may be necessary in order toimprove the group’s performance. Casey, an expert in this field, suggests thatthe cooperation process within teams must be organized, promoted and managed.He believes the team corporation results when members go beyond theirindividual capabilities, beyond what each is used to being and doing. Together,the team may then produce something new, unique and superior to that of any onemember. For this to happen, he suggests the multi-cultural managers exhibitunderstanding of their own and others’ cultural influences and limitations.They should also cultivate such skills as toleration of ambiguity, persistenceand patience, as well as assertedness. If a team manager exemplifies suchqualities, then the team as a whole would be better able to realize theirpotential and achieve their objectives.
Q 16: What should teammembers do to fully realize their potential？
Q 17: What needs to beconsidered for effective team management？
Q 18: What conclusion can wedraw from what Casey says？